Mitsumi, PNY Partner to Boost Tech Growth in MEA Region

Mitsumi Distribution, a technology distributor with over 25 years of experience in Africa and the Middle East, has announced a strategic partnership with PNY, a global consumer and business-grade electronics manufacturing company. This collaboration is set to empower channel partners across the MEA region, enabling them to leverage PNY’s advanced technology and expand their presence within the reseller network.

PNY is renowned for its high-performance solutions, offering a comprehensive portfolio of consumer, professional, and enterprise products. Their range includes cutting-edge AI solutions accelerated by NVIDIA, solid-state drives (SSDs), DRAM, and Flash drives. These products will now be available to Mitsumi’s extensive network of resellers and system integrators across the Middle East and Africa, addressing the diverse needs of sectors such as digital design and enterprise IT solutions.

The partnership builds on Mitsumi’s expertise in emerging technologies like cloud computing, AI, networking, and storage. With a strong regional presence in over 30 countries and extensive in-country support, Mitsumi’s collaboration with PNY is poised to provide channel partners with the tools necessary to drive growth in the face of increasing demand for high-performance technology. Together, Mitsumi and PNY will empower businesses and end-users to stay ahead in today’s rapidly evolving tech landscape.

“Through this strategic partnership with PNY, we aim to replicate the success we’ve achieved with other partners in the region by offering reliable, efficient, and scalable distribution services,” said Jagat Shah, Chairman & CEO of Mitsumi Distribution. “PNY can rely on us as a trusted ally, providing the insights and resources needed to fuel their growth and capitalize on the evolving MEA market to drive sustainable success.”

Jerome Belan, CEO EMEA at PNY, added, “With Mitsumi’s strong distribution network and logistical services, we’re excited to expand PNY’s presence in the MEA market. Our combined strengths will enable us to support businesses in achieving their digital transformation goals while delivering innovative solutions tailored to the region’s diverse needs.”

By combining Mitsumi’s regional expertise and PNY’s high-quality, innovative products, this partnership is set to accelerate the growth of the MEA region’s tech ecosystem, fostering innovation and creating new opportunities for businesses and consumers alike.