Pure advances commitment to deliver true storage flexibility

Pure Storage® reaffirmed its commitment to providing simple, reliable, and scalable storage with the introduction of Evergreen/Flex, a new fleet-level Evergreen architecture that extends the power of Pure’s Evergreen™ technology to the entire Pure portfolio.

Evergreen/Flex enables unrivaled storage efficiency and expands Pure’s portfolio of Evergreen-based subscription services by unlocking and moving stranded storage capacity to where it is most needed.

“The growth of our Evergreen portfolio is a testament to Pure’s commitment to uncomplicating data storage and meeting customers where they are in their transformation to embrace new consumption models. Further distinguished with the launch of Evergreen//Flex, Pure offers the broadest procurement flexibility and choice across the storage industry today. We’re incredibly excited to continue offering our customers the ability to achieve better outcomes with flexible, simple storage,” said Prakash Darji, General Manager, Digital Experience Business Unit, Pure Storage.

Traditional storage delivery has long been a challenge for organizations embarking on transformation, ranging from high costs, short technology refresh cycles, forklift upgrades, and storage rebuys to unplanned downtime, high-risk data migration, and overall data storage complexity.

Global enterprises, on the other hand, are moving toward more flexible, consumption-based operating models and are investing more in modern technologies and services that optimize for greater value over time. Pure redefined the antiquated business models that underpin traditional storage infrastructure to support customers on this journey, enabling enterprises to bring data storage capacity where it is most needed, ultimately driving flexibility and efficiency across the industry.

“Enterprises want modern, flexible storage consumption models that enable agility and adaptability as customer demands fluctuate. The growing Pure Storage Evergreen portfolio – and the addition of Evergreen//Flex – not only balances the need for flexibility and simplicity, but drives high performance and scalable, efficient outcomes to support customer growth,” said Susan Middleton, Research Vice President, Flexible Consumption and Financing Strategies for IT Infrastructure, IDC.

Pure’s subscription-based Evergreen Storage program, launched in 2015, paved the way for a new era of IT ownership by delivering a true subscription to innovation. Evergreen prioritizes cost efficiencies, a longer, sustainable technology lifecycle, and modernization without disruption, which is often imitated but never matched by industry peers.

The program has successfully delivered over 10,000 non-disruptive controller upgrades to over 3,000 customers since its launch. Recognizing the need for greater storage flexibility and transparency, Pure launched Evergreen/One (formerly Pure as-a-Service) in 2018.

Pure is expanding its broad portfolio of Evergreen offerings to further its commitment to delivering Storage-as-a-Service (STaaS) while supporting customers wherever they are on their journey to embracing flexible delivery models:

• Evergreen//Forever (formerly Evergreen Gold): Evergreen//Forever offers organizations traditional appliance ownership with a subscription to software, ever-modern hardware, and a world-class customer experience. Evergreen//Forever ensures organizations are benefiting from an always-modern infrastructure subscription to support a system that gets better over time.
• Evergreen//Flex: A new fleet-level Evergreen architecture, offering users an unprecedented way of running storage efficiently, while saving power. Evergreen//Flex provides the flexibility and adaptability to move performance and stranded capacity to where data and applications need it most, with the security and control that comes from ownership. The latest model brings the modernization of Evergreen//Forever beyond the box, and is the most efficient way to run a fleet of storage enabled by an asset utilization model.
• Evergreen//One (formerly Pure as-a-Service): Evergreen//One offers organizations a true consumption-based service model for storage, delivering flexibility, transparency, and simplicity, along with proactive monitoring and non-disruptive upgrades while satisfying performance and usage SLAs. With Evergreen//One, Pure takes on the responsibility of delivering storage where it is required, offering on-demand storage service with the flexibility of on-premises deployment.

To learn more, visit https://www.purestorage.com/products/staas/evergreen/flex.html.