Sajwani launches PRYPTO, a prop-tech startup aimed at disrupting real estate

With the launch of PRYPTO, a revolutionary prop-tech startup, real estate businesswoman and entrepreneur Amira Sajwani intends to create a new category-defining business and raise the bar for how people experience property dealings.

PRYPTO [http://prypto.com/] is a one-stop shop for buyers, investors, homeowners, and real estate agents to enjoy the real estate experience. It is an ecosystem that prioritizes people by streamlining the property ownership process and providing them with personalized advice from business development, sales, and mortgage executives. 

“There are so many layers to investing in real estate or purchasing your dream home. We adopt a customer-friendly and holistic approach covering the gamut of processes related to buying property,” PRYPTO Founder and CEO Amira Sajwani said.

“With so many diverse developers, agents and mortgage providers in the market, a platform like PRYPTO will benefit all. I’m looking forward to servicing all industry players and customers,” she added.

Sajwani brings a wealth of experience to PRYPTO from her established career in real estate. The company is built on strong partnerships with leading property agents, sales agents, and global financial institutions, as well as her technological expertise.

The team at the newly launched startup brings a collective experience of more than AED 2 billion in mortgages, 1,000+ satisfied buyers, and 500+ pre approvals. The fully-digital portal includes a dedicated dashboard, instant approvals, and commissions will be distributed through the portal itself, making it a win-win situation for both customers and agents. In the future, PRYPTO will offer services for mortgages, equity releases, buyouts, rent now pay later (RNPL), fractional ownership, and other ground-breaking concepts.

Sajwani is determined to make PRYPTO the largest proptech and property investment platform in the world, with plans to expand both regionally and globally.

She is at the forefront of all of these services and collaborates with industry experts to create competitive and differentiated benefits that are powered by technology. Her mission is to disrupt the real estate market and redefine home ownership standards by developing turnkey solutions. 

“We do all the heavy lifting, from getting our customers the best mortgage rates, getting pre-approvals within 48 hours, and ensuring customers that they maximise their return on their investments,” Sajwani said.

“This will not be your typical proptech venture. PRYPTO is a tech ecosystem that will redefine the real estate experience for customers and agents alike,” she concluded.