Sandie Overtveld  hired by Freshworks as Senior Vice President for APJ & MEA

Freshworks Inc., announced the appointment of Sandie Overtveld as the Senior Vice President for its Asia-Pacific, Japan (APJ) and Middle East and Africa (MEA) markets. In this new role, Sandie will oversee Freshworks’ growth efforts in these regions and work with brands to help them keep customers and employees at the centre of business.

Overtveld is an executive with over 30 years of experience and is highly regarded as a thought leader and expert in the area of digital transformation. Throughout his career, he has demonstrated success in developing and executing growth and portfolio strategies in large global organizations such as Microsoft, Hewlett-Packard, and Zendesk. Recently, he served as the APJ leader for WalkMe Inc., where he played a key role in successfully introducing digital adoption platforms (DAP) globally.

Pradeep Rathinam, acting Chief Revenue Officer at Freshworks said “We’re thrilled to have Sandie onboard to drive Freshworks business growth in the APJ and MEA regions.”

Rathinam said “Sandie’s rich regional know-how of the digital transformation experience can help Freshworks deliver even more value to businesses in these regions — showing them that legacy software is a thing of the past and easy-to-use / implement business software is the future for delighting both customers and employees alike.”

Sandie Overtveld said “I deeply admire Freshworks long-standing vision and commitment to its customers.”

He added “Having worked with both entrepreneurial start-ups and complex global matrixed environments, I’m excited to take on this new challenge to expand business in the APJ and MEA regions. Excited to ultimately expand Freshworks’ global presence and deliver value to businesses of all sizes.”