Endava Strengthens Ties with Dubai Internet City for GITEX Global 2023

Endava, a prominent technology services provider, is gearing up for its debut appearance at the GITEX Global 2023 exhibition in Dubai next week. This marks a significant step for Endava, which has recently established its UAE headquarters at Dubai Internet City, a division of TECOM Group PJSC, and is listed on NYSE as DAVA.

Endava is intensifying its engagement with the region’s premier technology hub, with a mission to convey the message of ‘Driving Digital Acceleration Across the Middle East’ at the leading technology event taking place from October 16 to 20 at the Dubai World Trade Centre.

The company will showcase its distinctive position in the market, leveraging its global expertise, localized insights, and regional delivery teams to empower organizations in achieving ambitious digital initiatives.

At GITEX Global 2023, Dubai Internet City’s pavilion will serve as a focal point for visionary minds utilizing technologies such as AI and augmented reality to address complex global challenges. As the Innovation Partner of GITEX Global 2023, Dubai Internet City will narrate Dubai’s economic diversification story and its role in shaping a knowledge-based regional economy over the past two decades.

Laith Al-Bazirgan, Digital Evangelist at Endava, explained how the company’s regional strategy aligns with Dubai Internet City’s vision for advancing Dubai’s economic diversification. He stated, “The reorientation of regional economies towards being knowledge and skills based is underpinned by the adoption of transformative digital solutions. With the plethora of technologies out there, it’s easy for organizations to get overwhelmed and true digital advancements to be sidetracked by vanity projects. Endava stands out as the holistic technology partner to the region’s enterprises — expertly offering consultancy, design, implementation, and support services all under one roof.”

He added, “Attendees who visit us at GITEX Global 2023 won’t hear any sales pitches about specific solutions and technologies. Rather, they will have the opportunity to have meaningful engagements with our subject matter experts, who will work to understand their business challenges or ambitions and translate these to technology solutions. It is this approach that has enabled us to help our customers rapidly launch some of the region’s most impressive offerings in Neo Banking, Cross Border Payments, Next-Gen Mobility, Phygital Retail, eCommerce and more.”

Ammar Al Malik, Executive Vice President of Commercial at TECOM Group, speaking on behalf of Dubai Internet City, emphasized the importance of technology trends in enhancing societal well-being and the pivotal role of digital transformation efforts in promoting social progress.

Endava will spotlight its unique approach to digital transformation at GITEX Global 2023, encapsulated in its TEAM (The Endava Adaptive Model) delivery concept. Unlike other providers that emphasize complex, high-risk, multi-year projects, Endava champions ‘digital acceleration,’ marked by consistent, impactful, and scalable innovation.

“Our proprietary innovation framework prioritizes flexibility and agility. It enables organizations to effectively and seamlessly roll out incremental enhancements that drive continuous and measurable improvement to operations, as well as customer and employee experiences,” Al-Bazirgan noted.

Endava’s team at GITEX Global 2023 will comprise Subject Matter Experts, Delivery Leads, and Principal Architects, ready to address attendees’ questions and share insights from relevant Endava projects worldwide.

As tech evangelization and knowledge-sharing take center stage at Dubai Internet City during GITEX Global 2023, Endava will contribute by hosting an expert session titled ‘Accelerating beyond Digital Transformation.’ Delivered by Arpit Agarwal, Principal Architect at Endava, this presentation will emphasize how organizations can achieve continuous improvements in operational efficiency and customer satisfaction through iterative advancements in their digital ecosystems.

You can find the Dubai Internet City pavilion at Concourse 2 (outside Hall 8) of the Dubai World Trade Centre.

Dubai Internet City, the region’s premier tech hub, is home to over 3,000 customers, including global giants like Google, Yahoo, Microsoft, Hewlett Packard Enterprises, and 3M, along with more than 29,000 professionals. It is part of TECOM Group’s extensive portfolio of business districts, including Dubai Science Park, Dubai Media City, Dubai Studio City, Dubai Production City, Dubai Knowledge Park, Dubai International Academic City, Dubai Design District (d3), and Dubai Industrial City.