Epicor Acquires KYKLO For Supply Chain PIM & Lead Gen

Epicor, a global industry-specific enterprise software provider, has announced its acquisition of KYKLO, a prominent provider of Product Information Management (PIM) and digital lead generation solutions for manufacturers and distributors. Financial terms of the deal were not disclosed.

This strategic acquisition enhances Epicor’s vision of transforming traditional ERP into a system of insight and action through AI-driven cognitive solutions. The integration of KYKLO’s capabilities will enable Epicor to offer practical, outcome-focused, and responsible AI that keeps employees at the forefront of their operations.

 Driving Digital Transformation

Epicor CEO Steve Murphy emphasized the importance of reaching more prospects across various channels with accurate and content-rich digital experiences to drive brand loyalty and repeat business. “Our acquisition of KYKLO aligns with our commitment to being the essential partner for the world’s most essential businesses, providing them with the digital tools they need to meet buyer demands,” said Murphy.

The increasing trend of B2B buyers transacting online has led to the rapid expansion of digital strategies in the B2B sector. According to Mordor Intelligence, PIM plays a crucial role in maintaining product data consistency and quality, which is essential for enhancing customer satisfaction and omnichannel experiences.

 Enhanced Digital Capabilities

The integration of KYKLO’s portfolio will augment Epicor Commerce, enabling manufacturers, movers, and sellers to deliver a comprehensive digital experience. This enhancement is set to improve online product discovery, generate more sales-qualified leads, and provide a modern online buying experience.

With KYKLO, Epicor customers will benefit from streamlined product information management, including content, pricing, and inventory across multiple channels. KYKLO’s solutions also facilitate real-time collaboration with suppliers, ensuring accurate and complete product content, and robust eCommerce strategies to drive sales.

 KYKLO’s PIM and Syndication Solutions

KYKLO’s offerings include:

– Powerful and Scalable PIM: Seamlessly integrated with any eCommerce platform, the KYKLO PIM simplifies data collection, enriches content, and enhances the order process.

– Real-time Catalog and Content Syndication: This feature supports the creation, editing, and filtering of catalogs and content, with real-time updates through an API. KYKLO’s engineers optimize content for search and SEO before distributing it to channel partners.

 Vision for the Future

KYKLO CEO Remi Ducrocq highlighted the mission to deliver top-tier eCommerce platforms that create targeted, personalized buying experiences. “Joining Epicor allows us to continue elevating our work, helping our industry customers grow and succeed,” Ducrocq stated.

This acquisition marks a significant step in Epicor’s commitment to empowering businesses with digital capabilities that meet the evolving needs of B2B buyers.