Ericsson returns to GITEX 2021 with the tagline “Imagine possible”

Ericsson returns to GITEX GLOBAL  Technology Week 2021 with the tagline ”Imagine Possible”, which runs from October 17 to 21 in Dubai, United Arab Emirates, as a Platinum sponsor this year and will showcase the latest 5G technology innovations and emerging use cases for consumers and enterprises across the Middle East.

Ericsson will demonstrate how its 5G technology portfolio is building future communication networks while also supporting digital transformation across the Middle East region as a key enabler of the fourth industrial revolution through live and interactive demonstrations for both consumers and businesses.

Ericsson will also engage in many significant speaking opportunities over the event week, covering a variety of themes such as 5G, Future Mobility, and Visions 2030, demonstrating the company’s thought leadership.

According to the latest Ericsson Mobility Report, by the end of 2026, 5G will account for 73% of all mobile subscribers in the Gulf Council Cooperation (GCC) countries. As a result, the value argument for 5G and future networks has never been more compelling. Consumers have high expectations from this revolutionary technology to give improved experiences of mobile services like phone and data, thanks to a shift in perspective over the last 18 months in tandem with 5G networks being live at scale across the world, including the Middle East.

Wojciech Bajda, Vice President and Head of Gulf Council Countries at Ericsson Middle East and Africa says: ”In a world where limitless connectivity improves lives, redefines business and pioneers a sustainable future, a whole new set of opportunities have opened up for enterprises to redefine and grow their business and for governments to enhance and improve services, and societies at large. In parallel, consumers expect 5G to act as a main catalyst in evolving new mobile services in areas like entertainment, gaming and education. This in return means that 5G represents a great potential for service providers to create and capture new value in the consumer business. Ultimately, GITEX GLOBAL 2021 is an exceptional platform to propel these visions across the Middle East region and we look forward to leverage this platform to showcase our Imagine Possible vision and to bring the ambitions of the entire ICT industry to life.”

GITEX GLOBAL is the largest and most essential networking and knowledge platform in the region. The conference is a fantastic opportunity to show leadership, network, and engage with CEOs, industry leaders, influencers, and key government stakeholders from a wide range of industries.

From October 17th to October 21st, 2021, stop by the Ericsson booth in Zabeel Hall at Dubai World Trade Centre.