Eros Group and Nothing Tech Collaborate for UAE, Bahrain Distribution

In a move set to redefine the tech landscape in the UAE and Bahrain, London-based technology company Nothing Tech has announced a groundbreaking strategic partnership with the esteemed Eros Group. This collaboration marks a significant step forward in enhancing the distribution of cutting-edge tech products in the region.

Under the terms of the partnership, commencing from February 2024, Eros Group will serve as the exclusive distributor for Nothing Tech’s extensive portfolio of devices across the UAE and Bahrain. This includes the highly anticipated Nothing Phone (2) flagship smartphone, along with coveted accessories such as Ear (2) and EarStick.

The agreement aims to capitalize on the burgeoning demand for innovative tech solutions in the region, leveraging Eros Group’s extensive distribution network and retail presence. By tapping into Eros Group’s established channels, Nothing Tech aims to make its products more accessible to consumers in both countries.

Commenting on the partnership, Rishi Kishor Gupta, Regional Director for Middle East and Africa at Nothing Tech, expressed excitement about the collaboration, stating, “We are thrilled to work with Eros Group and look forward to expanding our reach in the country with their strong support.”

Mohammad Badri, Director of Eros Group, echoed Gupta’s sentiments, highlighting the innovative nature of Nothing Tech’s products and expressing pride in being the exclusive distributor for the brand in the UAE and Bahrain.

The official agreement was signed in February 2024 at the Eros Group office, symbolizing the formalization of the partnership between the two companies. With both entities committed to driving technological innovation and enhancing consumer experiences, the collaboration is poised to reshape the tech landscape in the UAE and Bahrain.