etisalat by e& Launches Microsoft Direct Routing for Business Communication

etisalat by e& has unveiled its integration of Microsoft Direct Routing, reinforcing its ongoing commitment to delivering cutting-edge voice communication solutions for businesses in collaboration with Microsoft. In response to the rapidly evolving digital landscape and the increasing demand for integrated solutions, this move positions etisalat by e& as a key player in addressing the dynamic needs of businesses.

Microsoft Direct Routing, complemented by etisalat by e&’s robust infrastructure and expertise in cloud communications, offers businesses a unified communication platform seamlessly integrating telephony services with Microsoft Teams. This solution empowers companies to navigate the changing business environment, embrace hybrid working models, enhance collaboration, boost productivity, and facilitate digital transformation.

By adopting a hosted connectivity model, customers can transition from traditional capital expenditures on third-party hardware to a subscription-based model, leading to reduced deployment times and enjoying end-to-end reliability and security. As a prominent solution provider in the UAE with an advanced cloud communication offering, etisalat by e& continues to pave the way for innovative solutions.

Oscar Garcia, Senior Vice President of Business Marketing at etisalat by e&, emphasized the company’s commitment to delivering top-tier digital solutions through collaborations with Microsoft, stating, “Integrating innovative technologies like Microsoft Direct Routing enhances business communication and contributes to the broader digital evolution, embodying our ethos of continuous innovation.”

Yvonne Chebib, Global Partner Solutions Lead at Microsoft UAE, expressed enthusiasm about the partnership, stating, “We are thrilled to collaborate with etisalat by e& to bring Microsoft Direct Routing to businesses. This partnership reflects our joint commitment to providing innovative and seamless communication solutions that drive digital transformation and empower companies to thrive in the ever-evolving business landscape.”

Etisalat by e&’s introduction of Microsoft Direct Routing underscores its dedication to spearheading digital transformation for businesses. This strategic initiative reaffirms the company’s leadership in the digital sphere, consistently striving to provide its clientele with best-in-class communication solutions. Positioned at the forefront of the digital age, etisalat by e& continues to empower businesses with tools that foster growth, collaboration, and success.