eToro Unveils AI-Generated Ad Campaign During Paris Olympics

eToro, a trading and investing platform, has launched its first-ever advertising campaign produced almost entirely with artificial intelligence (AI). This groundbreaking campaign will be aired during the Paris 2024 Olympic Games, featuring across Eurosport, discovery+, and Max in 45 markets and 19 languages.

The AI-generated campaign highlights the power and versatility of eToro’s social investing platform. Users worldwide can trade various assets, share insights, follow others’ performance, and expand their knowledge of capital markets. eToro’s Chief Marketing Officer, Nir Smulewicz, emphasized the company’s innovative use of AI in the campaign, stating, “This campaign showcases how eToro has enabled investors across the world to access global markets, connect with one another, and access the tools they need to grow their knowledge and wealth. We are at the beginning of our AI journey, and I’m incredibly proud of the team’s passion and enthusiasm for this project.”

eToro partnered with Lightricks to utilize their AI-powered video editing and storyboard tool, LTX Studio, for the campaign. This collaboration marks the first major brand advertisement using LTX Studio, which created the visuals, stills, and motion content without traditional live filming. Zeev Farbman, CEO and co-founder of Lightricks, expressed excitement about the partnership, highlighting the efficiency and creative potential of their AI-driven platform.

eToro is also known for its strong presence in sports sponsorships, including previous campaigns like the NFL Superbowl LVI halftime show and partnerships with teams across the English Premier League, German Bundesliga, UK Premiership Rugby, Spanish Liga ACB, and Rugby Australia.

As eToro continues to explore AI’s potential, the company remains committed to providing cutting-edge solutions and fostering a collaborative investing community. The platform’s innovative features enable users to engage with global markets, learn from each other, and grow their wealth, reflecting eToro’s mission to democratize finance and empower individual investors.