Exclusive Interview: Hisense COO on Future of Sports Viewing

Hisense COO Ismail Al Hurani discusses how AI, 4K/8K resolutions, and advanced TV features are revolutionizing sports viewing. Learn how fans in the Middle East can prepare for the next generation of immersive experiences in this exclusive interview with TECHx Media.

TECHx: How is technology changing the way we watch sports and how is TV technology keeping pace?

Ismail Al Hurani: Technology is fundamentally reshaping the way we experience sports. Gone are the days of limited viewing options and grainy visuals. Today’s fans demand, and rightfully so, a more accessible, interactive, and immersive experience. Crystal-clear, high-definition visuals delivered through 4K and even 8K resolutions are becoming the norm. Seamless streaming ensures fans never have to miss a moment, while real-time updates keep them regularly informed.

TV manufacturers are constantly innovating to keep pace with these evolving preferences. Features like high refresh rates for smoother motion and improved picture quality are becoming standard. This relentless focus on technological advancement ensures viewers feel closer to the action than ever before, with every detail of the game sharper and clearer. But the advancements go beyond picture quality. Leading the charge are AI-powered features and dedicated sports modes. These features take the viewing experience to a whole new level, personalizing the experience and optimizing it specifically for sports.

As the official partner of UEFA EURO 2024™, Hisense is taking football viewing to new levels with a TV designed specifically for gamers and sports fans. Our Mini-LED technology delivers true darkness and stellar brightness, enhancing every hue for a truly spectacular experience. Quantum Dot Colour adds richness and depth with over a billion colors, while Full Array Local Dimming and Peak Brightness ensure the best image quality, from the darkest shades to the brightest whites.

TECHx: The Rise of Immersive Viewing – How are AI and advanced TV features creating a more interactive and engaging experience for fans?

Ismail Al Hurani: The rise of immersive viewing is transforming the sports experience, with AI and personalization playing a crucial role. Features like AI upscaling enhance the picture quality of lower-resolution content, making each game appear more realistic and vivid.

Advanced TV features, like multi-view for watching multiple games at once and sports modes that optimize picture and sound, create a more interactive and engaging experience. For a cinematic touch, the Hisense 100” Mini LED ULED 4K TV brings top-tier technology to the living room. IMAX Enhanced, Dolby Vision, and Filmmaker Mode deliver stunning 4K visuals, maximizing the quality of films and shows. Integrating voice control and smart home connectivity offers a seamless and immersive viewing experience, bringing fans closer to the action.

TECHx: How can fans in the Middle East prepare for the future of sports viewing?

Ismail Al Hurani: The future of sports viewing is all about personalization and immersion, and fans in the Middle East can prepare for this exciting future in a few key ways. First, investing in a cutting-edge and high-quality TV with features like AI, high refresh rates, and support for next-generation picture quality like 8K will ensure compatibility with future advancements. Additionally, exploring the vast array of content offered by streaming services opens doors to a wider variety of sports and often comes with personalized recommendations and on-demand viewing options.

Finally, staying informed about emerging technologies like virtual reality (VR) and augmented reality (AR) will allow fans to embrace the next wave of innovation that promises to further revolutionize sports viewing. By embracing these trends, fans in the Middle East can ensure they’re ready to experience the future of sports viewing, a future where they’ll be closer to the action than ever before.