Flip19.com: UAE ’s new e-retailer goes live

Flip19.com, the UAE’s newest e-commerce platform, stocks up on all things innovative, both in design and function. The one-stop-shop offers UAE residents access to unique and useful products that you can use as part of your daily routine.

MariyaKhilawala, founder of Flip19.com, said: “Our mission is to introduce people in the UAE to amazing products and brands from around the world, which either they hadn’t heard of or couldn’t have come across easily.”

“We are passionate about innovation that makes daily life easier, which is why our brand is about ‘ideas worth sharing’. As a family-run business, it is also important for us to only bring in products that we would feel safe introducing into our own homes.”

The new e-retailer aims to be a platform for its visitors to explore new ideas and to discover revolutionary concepts, all while making them more accessible to the region. The website includes products for homes and children, in addition to stationery, gadgets, and toys.

Flip19.com is currently home to brands like THAT! Inventions, premium kitchenware that combines aesthetics with functionality to bring you everyday kitchen solutions. Winning products in this line include the Thaw THAT!and ScoopTHAT! range, which uses room or body temperature to thaw meats and ice-cream.

The e-retailer also sells a wide range of inventive products targeted to children, from Marcus & Marcus that makes everyday tasks with your little ones more engaging and Pixiomagnetic construction blocks.

“We want to feed into people’s natural trait of curiosity with every product and purchase. The Magnetic Notes are a favorite of ours to catch people’s reactions as the notes use static charge to hold onto almost any surface, from windows to walls and doors to fridges. This is the heart of our platform – to create a sense of wonder,” Mariya added.

The new online marketplace supports small businesses that are invested in creating solutions for everyday life and is a good example of the ever-growing prominence of digital transformation.