Hisense Named Official Partner of FIFA Club World Cup 2025

Hisense, a global consumer electronics and home appliances brand, has officially partnered with the upcoming FIFA Club World Cup™. The announcement took place at a special event held at Shanghai Tower, attended by FIFA President Gianni Infantino, FIFA Secretary General Mattias Grafström, and Hisense Group Chairman Jia Shaoqian.

FIFA President Gianni Infantino expressed enthusiasm about the partnership, stating, “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025™. Hisense’s commitment to innovation and technology aligns perfectly with our vision for this tournament, which will gather the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionize club football.”

The partnership aims to provide fans with unique ways to engage with the tournament, both on and off the pitch, while laying a strong technological foundation for the FIFA Club World Cup to thrive.

The inaugural FIFA Club World Cup 2025™ will unite the world’s top 32 clubs every four years. Hisense’s collaboration in this tournament offers an ideal platform to enhance its global brand visibility among football fans and showcase state-of-the-art technology through Hisense TVs prominently featured during the event.

Hisense Group Chairman Jia Shaoqian stated, “We are proud to be an Official Partner of the FIFA Club World Cup 2025™, a competition that embodies the spirit of champions from all six confederations. This aligns with Hisense’s pursuit of excellence and our ambition to build a world-class enterprise and brand.”

Highlighting their innovation, Jia added, “As the pioneer in AI televisions, Hisense’s newly launched AI TV series is a perfect match for the FIFA Club World Cup™. Our AI TV technology, powered by the independently developed Xinghai large model, supports continuous smart upgrades across various appliance categories, significantly enhancing user experience and market competitiveness. Together with FIFA, Hisense aims to deliver the best Club World Cup™ experience for global audiences.”

Hisense’s commitment to becoming a world-class brand is underscored by its strategic focus on top-tier sports assets. By partnering with the FIFA Club World Cup 2025™, Hisense is advancing its sports marketing strategy and global expansion efforts.

As a global partner for two consecutive FIFA World Cups™ and three UEFA European Championships, Hisense is dedicated to the intelligent development of its products across TV, Laser TV, air conditioners, and refrigerators. Their 100-inch TV, equipped with an AI picture quality chip, offers users an immersive viewing experience. Additionally, Hisense’s ConnectLife platform ensures seamless connectivity among smart home appliances, enhancing everyday life for consumers.

This collaboration with FIFA highlights Hisense’s commitment to delivering innovative home appliance technology, improving everyday life, and making football more accessible and engaging for fans worldwide.