Hisense Teams Up with Real Madrid for MEA Fans

Hisense, a global consumer electronics brand, has announced a strategic partnership with Real Madrid, one of the world’s most iconic football clubs, at an exclusive event in Dubai. This alliance is set to deepen fan engagement in the Middle East and Africa (MEA) region over the next three years.

The event, graced by Hisense MEA’s President Jason Ou, Vice President Ismail Al Hurani, and Regional Marketing Director Fazalur Rahman, alongside FIFA Legend Ambassador Michel Salgado, was well-received by media and influencers. This partnership marks a significant milestone for both Hisense and Real Madrid, aiming to deliver unparalleled experiences to fans in the region.

Real Madrid, known for its global success and passionate fanbase, continues to captivate millions in the MEA region. With a lineup featuring stars like Kylian Mbappé, Vinícius Júnior, and Jude Bellingham, the club remains a sporting powerhouse. The partnership will cover Real Madrid’s men’s and women’s first division teams in all championships, including the UEFA Champions League and the Supercopa de España in Saudi Arabia.

As part of this collaboration, Hisense and Real Madrid will launch a limited-edition co-branded 100-inch TV, designed to enhance the home viewing experience. The partnership will also introduce initiatives to enrich fans’ engagement with the sport and its cultural impact, leveraging Real Madrid’s global appeal and Hisense’s technological expertise.

Jason Ou, President of Hisense MEA, expressed his excitement: “Partnering with Real Madrid aligns perfectly with our strategy to connect with consumers through sports sponsorship and elevate the Hisense brand. We look forward to providing MEA fans with engaging experiences and enhancing the football viewing experience through cutting-edge technology.”

This partnership builds on Hisense’s successful collaborations with UEFA Euro and the FIFA World Cup, further deepening the brand’s connection with communities and commitment to promoting a healthy, active lifestyle. With over 50 years of technological innovation, Hisense continues to enrich the lives of football fans worldwide, now reinforced by this alliance with Real Madrid.

United by a shared commitment to pushing boundaries, Hisense and Real Madrid are set to deliver exceptional engagement and value to MEA fans.