HONOR 200 Series Debuts in Middle East

HONOR, the global technology brand, launched the all-new HONOR 200 Series at a spectacular event in Dubai. The series introduces two cutting-edge models, the HONOR 200 Pro and HONOR 200, poised to reshape the smartphone experience and portrait photography with advanced AI features in camera, chipset, display, and user interface. The HONOR 200 Series will be available in the UAE, KSA, Iraq, Oman, Qatar, Kuwait, and Jordan, with a later rollout expected in South Africa.

The launch event themed “HONOR AI World” invited guests to explore the latest advancements in AI portrait photography. Attendees engaged in interactive zones and experiences, showcasing the innovative capabilities and excellence of AI technology in capturing portraits.

HONOR’s top management highlighted the brand’s significant expansion in the Middle East over the past year. The brand achieved impressive growth, with a notable 154% year-over-year revenue growth in 2023, and a strong 90% revenue growth in the first half of 2024. Particularly noteworthy is its outstanding 544% growth in the premium segment, reflecting HONOR’s strategic expansion and growing consumer preference in the region’s competitive market.

Mr. Daniel Wang, MEA President, HONOR Middle East Africa, expressed his excitement about the launch, stating, “We are thrilled to introduce the cutting-edge HONOR 200 Series in the Middle East, setting new benchmarks in AI portrait photography.” He added, “Featuring the HONOR 200 Pro and HONOR 200, these models showcase advanced AI across camera, chipset, display, and user interface, catering to the demands of consumers in the region.”

Dr. Ghalib Al Shammari, Chairman of The Saudi Society for Artificial Intelligence and Smart Systems, shared his vision on AI’s transformative impact on society, highlighting AI’s potential to improve everyday life. His remarks underscored the significant role of AI in shaping a more efficient and interconnected world, aligning with HONOR’s mission to create a new intelligent world for everyone.

Shaina Suchdev, COO of Studio Harcourt, highlighted their 90-year legacy and collaboration with HONOR in developing the HONOR AI Portrait Engine. This partnership blends Studio Harcourt’s artistic heritage with cutting-edge AI technology, promising to redefine portrait photography by delivering high-quality, distinctive portraits that reflect the studio’s signature style empowered by AI.

Prominent figures and influencers, including Mustapha Azab, a celebrity portrait photographer, and Saeed Jumoh, Chairman of Emirates Photography Society, shared their insights and experiences with the HONOR 200 Pro. Saeed Jumoh remarked, “The HONOR 200 Series marks a significant leap forward in the evolution of portrait photography on smartphones, promising to capture pro-grade portraits effortlessly with the power of AI.” Mustapha Azab added, “With the HONOR 200 Series and its impressive hardware and AI enhancements, achieving professional-quality portraits is now as simple as clicking a button. This advancement makes studio-level portraits accessible to everyone.”

At the event, the HONOR 200 Series received the prestigious “Best Portrait Phone” award from Hia Magazine. The award highlighted the device’s outstanding camera capabilities, combining advanced hardware and AI-driven software to deliver exceptional portrait photography.

The HONOR 200 Pro and HONOR 200 both include a Triple 50MP AI Portrait Camera, comprising a 50MP Portrait Main Camera, 50MP Portrait Telephoto Camera, and 50MP Portrait Selfie Camera, ensuring exceptional portrait and detailed photography in any environment. Teaming up with Studio Harcourt, the HONOR 200 Series integrates AI Shadow and Light Enhancement, AI Optical Effect Enhancement, and AI Artistic Style Enhancement for optimal lighting, realistic skin tones, refined facial textures, and artistic styles inspired by Studio Harcourt.

The HONOR 200 Series introduces 100W HONOR SuperCharge, enabling users to fully recharge their devices in just 41 minutes. The HONOR 200 Pro version enhances user convenience with 66W Wireless HONOR SuperCharge. Equipped with the robust Snapdragon 8s Gen 3 AI Chipset, the HONOR 200 Pro guarantees seamless graphics rendering and real-time responsiveness. Featuring MagicOS 8.0, it offers an intelligent user experience enriched with AI-powered functionalities like AI-Empowered Magic Portal, Magic Capsule, and Magic Ring.

Alongside the HONOR 200 Pro, the HONOR 200 excels in portrait photography, empowering users to capture stunning images with exceptional detail. It also boasts a 0 Risk AI Eye Comfort Display with advanced technologies to eliminate flickering and reduce eye fatigue, certified by TÜV Rheinland.

Highlighting ecosystem integration, HONOR introduced its latest tablet, the HONOR Pad X8a, featuring an 11-inch display, an 8300mAh battery, and ample storage of 8GB RAM and 128GB ROM.

The HONOR 200 Pro is available for pre-order in Ocean Cyan, Moonlight White, and Black at AED 2499. Consumers purchasing the HONOR 200 Pro will receive free gifts worth AED 1696, including an HONOR CHOICE Watch, HONOR CHOICE Earbuds, a Backpack, and 12-month screen protection. The HONOR 200 is available in Moonlight White, Emerald Green, and Black, with the (12GB+512GB) version priced at AED 1899 and the (12GB+256GB) version at AED 1599. Consumers purchasing the HONOR 200 will receive free gifts worth AED 1496, including HONOR CHOICE Earbuds, an HONOR CHOICE MOECEN Band, a Backpack, and 12-month screen protection. Pre-orders can be made at the HONOR Online Store, Emax, Jumbo, Sharaf DG, Virgin Megastore, Amazon, and Noon.