Hotel management company ‘Trendz’ to be launched by Farnek at ATM

Farnek, a UAE-based smart and green facilities management (FM) company, will launch ‘Trendz,’ a new standalone hotel management company, at Arabian Travel Market (ATM), which will be held at the Dubai World Trade Centre (DWTC) from May 9 to 12, 2022.

“‘Trendz’ offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability, two of the most important trends in hospitality today,” said Walter Knight, Director of hospitality at Farnek.

Farnek has traditionally provided manpower and outsourcing services such as cleaning, security, and property maintenance to its over 8,000 employees. ‘Trendz’, on the other hand, takes that market proposition a step further, managing front office requirements, reservations, concierge, housekeeping, and room service – we can also manage sales operations, marketing, and public relations.

“It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product,” added Knight. 

Farnek’s most recent accomplishment was the creation of the ‘Flexi-Guest’ app, which digitalizes the guest journey from pre-arrival to check-out.

The in-house developed app communicates with a hotel’s property management system (PMS), providing guests with a wide range of services such as uploading travel documents such as vaccination certificates, ordering a car on arrival, room service, and laundry. The hotel app can also send the guest automated electronic updates and alerts, as well as e-registration documents, e-invoices, and e-receipts, all in one convenient location.

“This gives the guest an enhanced experience, providing a seamless pre-arrival and check-in procedure. They can order room service in advance, have laundry picked up or delivered, request early or late check outs, view and pay invoices with secure online payments. 

“If the guest experience is good, that develops loyalty and improves online ratings. The hotel operates more efficiently, saving staff time and expense and has the added advantage of driving revenue through F&B and e-concierge services,” added Knight.

Farnek has just completed a successful trial of the app, having secured a contract for the Expo Village, situated on the Expo 2020 site. Farnek was responsible for managing the reservation services, concierge, front office services and housekeeping, for 2,273 apartments during the show.

Sustainability is key to Farnek’s hospitality strategy and Flexi-Guest can estimate the carbon emissions generated by any guest during their stay and provide a cost should the guest wish to offset their carbon footprint. Indeed, visitors to Farnek’s stand at ATM, will be able to measure their own carbon footprint, with an option to contribute to a range of sustainable projects to offset their impact on the environment, while participating in the show.  

“The fact that Flexi-Guest can interface with any hotel property management system, makes it extremely marketable, hotels can simply pay a licence fee to use it and we are already looking at upgrading Flexi-Guest, so that management reports can be generated in real time,” added Knight.   

Hoteliers will also be able to take advantage of Farnek’s Hotel Optimizer software, which records, analyses and benchmarks energy and water consumption, as well as waste generation, resulting in a more cost-efficient and sustainable operation. Farnek can also support hotels that wish to develop and implement Net Zero carbon strategies. 

Farnek is also a preferred partner and auditor for Green Globe, the global sustainability accreditation system based on internationally accepted criteria for the sustainable operation and management of travel and tourism businesses. A must-have for green listings on booking.com or being labeled ‘Eco-Certified’ in Google search results.

“We believe that our 360-degree market proposition for the hotel sector, is unrivalled and our participation at the ATM provides us with an ideal platform to showcase our services to a targeted audience of over 20,000, local, regional and international travel and tourism professionals,” added Knight.