Huawei equips developers to thrive in the app economy

Huawei, the global technology company, has launched the third edition of the Huawei Global App Innovation Contest (Apps UP) 2022 in the Middle East and Africa (MEA) to assist developers in bringing their smart apps and experiences across Huawei devices to a larger global audience. The annual competition encourages both new and experienced mobile app developers to create innovative digital experiences that contribute to a more intelligent world.

In the 2021 edition of the competition, STEPPI, a health and wellness app that rewards users for being active, received a ‘Honourable Mention.’ With the assistance of Huawei Mobile Services (HMS) experts, the application was seamlessly integrated on AppGallery. The app’s brand awareness increased exponentially as a result of this collaboration, and it gained access to new audiences. The HMS Core Health Kit was also integrated into STEPPI, allowing the app to incentivize active living for its users. Each step was added to the users’ “STEPS WALLET,” allowing them to save money on dining, shopping, and entertainment. Users can also access STEPPI via Huawei wearables or other smartwatches.

Joe Franklin, Co-Founder, STEPPI, said, “At STEPPI, we believe that the Huawei Global App Innovation Contest (Apps UP) is a leading contest with rewards that goes beyond monetary success. The recognition, guidance, and support from Huawei Mobile Services ecosystem experts enabled us to reach new audiences in line with our vision to create a more active world. We encourage developers to experience a once-in-a-lifetime journey with Apps UP.”

Following Apps UP 2021, STEPPI received over 65,000 downloads in a 12-month period.

The competition’s 2022 edition has the theme “Together We Innovate” and a cash prize pool of US$230,000 for developers from the Middle East and Africa (MEA). Aside from cash prizes, participants will receive development tools, workshops, support, and mentorship from experts to help them on their app development journey. In addition to receiving a Huawei stamp of approval for developing a game-changing app, developers increase the visibility of their apps among a larger audience. Innovators have until 18:00 UTC+8 on October 9, 2022, to submit their entries.

Contestants can enter multiple categories and submit multiple apps, either individually or as part of a three-person team. To register for and learn more about the Huawei Global App Innovation Contest (Apps UP), please send an email to appsup.mea@huawei.com or visit the Apps UP 2022 MEA website.