Intersec adds five new features to boost visitor engagement

Visitors to the 24th Intersec, the world’s leading trade fair for safety, security, and fire protection, which takes place from January 17-19 at the Dubai World Trade Centre, will have access to five new interactive features designed to increase engagement among professional attendees.

The first Intersec Fire Fighters Challenge, Attack Zone, Safety Walk, Start Smart Zone, and Tech Stage are among the activities.

“The features are designed to improve the overall visitor experience and engagement levels as well as heighten awareness and appreciation for all working in the safety, security, and fire protection services,” said Alex Nicholl, show director of Messe Frankfurt, organiser of Intersec.

The Fire Fighters Challenge, which introduces friendly competition among the region’s firefighters, is being run in collaboration with the 911 Fighter Challenger and is supported by Dubai Civil Defence. It will feature firefighters from governments, civil defense, oil and gas, aviation, marine, and educational institutions from across the GCC and Jordan showcasing their real-life actions through entertaining stages, demonstrating their equipment in action, and drawing attention to their exceptional fitness levels.

Nicholl added: “The aim of the challenge is to create a meeting hub for security, fire service, and safety best practice in the Middle East, as well as creating public awareness of fire safety and protection, provide a platform for these unsung heroes to demonstrate their skills, challenge themselves to be fitter, stronger, and faster, and garner public appreciation for these vital members of society.”

The Loss Prevention Certification Board (LPCB) will host the Intersec Attack Zone, where exhibitors will put their products to the ultimate test against breaching times and breaking limits in live-action demonstrations. The LPCB will evaluate competitors based on their standards, and four British exhibitors, including Barkers Fencing, Eagle Automation, Frontier Pitts, and Sunray, have already confirmed their participation.

On the third day of Intersec Dubai, DWTC’s Hall 2 will host the Safety Walk, a catwalk show of industrial safety gear in which exhibitors will have 15 minutes to describe the features of their kit being modelled to an audience of fire and safety visitors, government officials, construction and oil professionals. Six producers have signed up for the showcase, including Germany’s Draeger, the USA’s MSA Safety, UAE-based Safetix-securite and Raja International, the UK’s Centurion Safety Products, and Kivanc Group of Turkey.

The Start Smart Zone will hand the spotlight over to all start-up exhibitors wanting to connect with key decision-makers, buyers, and investors, as well as garner support to scale-up their businesses. The Tech Stage meanwhile will run across all three days and will be where exhibitors will unveil breakthrough innovations, including virtual reality solutions, anti-drone technology, and newly formulated safety materials.

“When combined, these new features heighten the interactive aspect of Intersec, allowing exhibitors greater opportunities to demonstrate the USPs of their products and services, as well as take their business propositions direct to decision-makers,” Nicholl said.

More than 850 exhibitors from over 120 countries are participating at Intersec 2023, which will run more than 47,000 gross square-metres and provide industry professionals with access to 10,000 products across the complete security value chain. The event takes place against findings of 6W Research, which recently forecasted the Middle East’s commercial security market will grow 16 per cent a year to reach a value of US$8.4 billion in 2025 and the region’s fire and safety sector will climb 7.5 per cent annually to US$16.76bn by 2026.

Advanced technological innovation will dominate the exhibition’s five key segments, namely: homeland security and policing, safety and security, cyber security, fire and rescue, commercial and perimeter security. Upwards of 30,000 security, emergency response, safety, and cybersecurity professionals are expected to attend. 

Intersec 2023 will also feature a comprehensive conference stream with four dedicated segments including the Intersec Security Leaders’ Summit, Cybersecurity Conference, Fire & Rescue Conference and Safety & Health Seminars.