Kingston FURY signs Ninjas in Pyjamas as official gaming memory provider

Kingston Technology Europe Co LLP, an affiliate of Kingston Technology Company, Inc., a global provider of memory products and technology solutions, announces a partnership with legendary esports organization Ninjas in Pyjamas.

The two-year agreement establishes Kingston FURY as Ninjas in Pyjamas’ official memory partner, ensuring maximum hardware performance across all Ninjas in Pyjamas-owned esports teams with FURY’s high-performance gaming RAM line.

“Gamers detect the smallest inconsistencies in every hardware setup, and consequently we are always optimizing the setup to guarantee superior performance. With Kingston FURY, we can be sure we meet the highest requirements and standards for optimal gaming performance. The Kingston FURY line will unquestionably unleash the true power of our athletes.” said Hicham Chahine, CEO at Ninjas in Pyjamas.

The partnership will focus on generating aspirational content and social media activities for Ninjas in Pyjamas’ global audience, in addition to providing the world’s best RAM for Ninjas in Pyjamas esports athletes.

Hicham continued, “Kingston is a respected and reliable brand within the gaming hardware sector, and we are incredibly proud and excited to work with them to elevate gaming performance for all our athletes across the world.”

“Kingston FURY has established itself as a leader in gaming memory since its reintroduction a year ago, we are very happy to welcome Ninjas in Pyjamas to the Kingston family” said Robert Allen, Marketing Director, Kingston EMEA. “With Ninjas in Pyjamas at our side, we can work together to take Kingston FURY to the next level!” said Allen.

Kingston has always been a proud and consistent sponsor of esports and is excited to be partnering with an OG team in Ninjas in Pyjamas.