Kissflow doubles down on its MEA investment, appoints industry veteran from Ingram Micro

Kissflow announced the appointment of Sujay Patil as its new Regional Director for the Middle East and Africa, as it seeks to aggressively expand its share of the US$50 billion low-code market (MEA). Sujay will be responsible for driving Kissflow’s vision and revenue objectives in the MEA, championing digital transformation success for regional end-customers, and ensuring the company’s valued channel ecosystem’s sustainability and profitability.

Highlighting the value proposition that the combination of Kissflow’s technology with its renewed commitment to the region offers, Sujay said, “The pandemic changed the way business is conducted, making it critical for every organisation to be even more proactive in finding ways to serve their customers and internal stakeholders faster. SLAs have only gotten shorter and critically analysing existing business processes and making them more efficient has become the need of the hour. The Kissflow Unified Work Platform addresses all these challenges, and the expansion of our physical presence in the region only reinforces our commitment to helping our existing and prospective customers.”

Growing and empowering Kissflow’s channel ecosystem is also a primary focus for Sujay. “Given their close ties with customers and their role as trusted advisors, partners are key to understanding and addressing our customer’s requirements. Developing a sustainable and profitable partner network is therefore my number one priority. Partner profitability is extremely important to Kissflow, and we will strongly invest in and reward partners who go that extra mile to help our customers. Moreover, we will follow a focussed and transparent channel strategy which will ensure every partner is rewarded proportionate to their efforts,” he said. 

Along with the appointment, the company announced the opening of its new regional headquarters in Dubai Internet City, which will be followed by a large-scale team expansion encompassing sales, channel, and operational roles. Sujay will also look to implement a structured partner program in his early days at Kissflow in order to replicate the successful alliance the company has built with Google in the APAC region.

Sujay will report directly to Kissflow CEO, Suresh Sambandam who said, “Since the establishment of our physical presence in the Middle East over two years ago, we seen the demand for low-code and no-code platforms skyrocket as businesses have looked to digitalise operations at an unprecedented pace and scale. As an early entrant that has demonstrated unwavering commitment to the market, Kissflow rapidly established itself as a leader in this space, and now with the appointment of Sujay, I am confident that we will build on this success – guided by our core values of customer-centricity and simplicity.”

Sujay has over 17 years of experience in the Middle East and India selling Enterprise Solutions. He has held senior leadership positions at leading value-add distributors such as Ingram Micro and Redington, and he is particularly knowledgeable about channel dynamics as well as the complexities of partner onboarding and management. His expertise in developing go-to-market strategies for a wide range of IT solutions and services complements this.