Lenovo announces Alaa Bawab as new GM for Middle East & Africa

Lenovo has announced the appointment of Alaa Bawab as the new General Manager for Middle East & Africa (MEA) within Lenovo Infrastructure Solutions Group (ISG).

Alaa will be responsible for defining the business vision and strategy and monitoring the execution and delivery of sales plans as the leader of Lenovo’s ISG for the region. He’ll also focus on cultivating high-level ties with Lenovo’s regional customers and partners.

With over 25 years of expertise with top technology businesses, Alaa is well-known as a strong business leader in the region. He is a seasoned executive who is known for establishing vision and strategy and inspiring teams to achieve goals. Alaa comes to Lenovo from Huawei, where he was the Vice President of the Enterprise Business Group – Middle East Enterprise Networking, and he has also worked for Cisco, EMC², HPE, and others.

Alaa earned a bachelor’s degree in electrical engineering from Marquette University in the United States of America.

Giovanni Di Filippo, President of Lenovo ISG, EMEA, said: “Alaa is very well known as a decisive business leader who brings determination, motivation, and energy to his role. He has significant customer and channel exposure and a good record of securing major wins by focusing on relationships and building trust. Alaa is committed to delivering results beyond expectations and bringing the Middle East & Africa countries to the next level of successful growth. We are thrilled to welcome his significant skills and experience in the Middle East markets to Lenovo MEA ISG, and under his leadership, we will further extend smarter technology to all our customers in the region.”