25 September 2024, Wed |
11:23 PM
Lexar, a global memory and storage solutions brand, has announced a remarkable 200% revenue growth in the GCC region over the past two years. This impressive achievement underscores a substantial increase in market share and unprecedented retail expansion. Known for its cutting-edge storage solutions catering to photographers, videographers, gaming enthusiasts, and content creators, Lexar will showcase its latest innovations at GITEX Global 2024, the world’s largest technology event, from October 14-18 at Hall 1, Booth A30, Dubai World Trade Centre.
Under the leadership of Fissal Oubida, Director for the Middle East, Africa, and Indian Subcontinent, Lexar has significantly expanded its footprint across the UAE, Saudi Arabia, Qatar, Oman, and Bahrain. The brand is now featured in over 400 stores, representing nearly 20% of the region’s sales. Prominent retailers such as Carrefour, Lulu, Nesto, Sharaf DG, Virgin Megastore, Grand Store, Emax, Jumbo, and iStyle are among those offering Lexar’s high-performance products.
Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, commented on the milestone: “The Middle East is undeniably one of Lexar’s top-performing markets. Our growth in market share and revenue highlights the region’s potential. With ongoing strategic expansion, we are committed to addressing the increasing demand for advanced memory solutions.” He further added, “Our robust partnership network has been instrumental in making Lexar products available in over 400 stores across the GCC.”
Lexar’s award-winning product lineup, which includes seven Red Dot Awards in 2024 for Innovative Design and Excellence, and two consecutive Technical Image Press Association (TIPA) Awards for ‘Best Storage Media’, reflects the company’s dedication to innovation and superior product design. At GITEX Global 2024, Lexar will unveil its latest products, including microSD™ cards, internal SSDs, DRAM, and portable SSDs. Designed for seamless compatibility with a range of devices such as sports camcorders, tablets, smartphones, and drones, Lexar’s expanded portfolio promises blazing-fast performance and enhanced memory capacities, enabling users to effortlessly capture, transfer, and play high-definition multimedia, including 8K videos.
