Micro-Mobility becomes seamless and affordable in Dubai Festival City

Al-Futtaim Group Real Estate has announced a partnership with Berlin-based TIER Mobility to operate e-bike micro-mobility services in Dubai Festival City.

The collaboration aims to make movement throughout the area more convenient and affordable, as well as to provide a more environmentally friendly mode of transportation to and from the destination and community.

Samer Zabian, Director of Residential & Commercial Property at Dubai Festival City said, “We are excited to collaborate with TIER Mobility to bring our smart, sustainable, and connected city vision to life. Sustainability has always been a key focus area at Dubai Festival City and we continue to invest in building smart communities that support the current and future needs of our customers. As we continue to grow Dubai Festival City into a leading destination, we are committed to developing the destination’s offerings in line with the UAE government’s Sustainability Agenda 2040.”

The collaboration with TIER Mobility provides the destination’s residents, mall visitors, and tenants with a low-carbon alternative to getting around the city using e-bikes, which aligns with Dubai Festival City’s goal of investing in establishing community relationships and building innovative communities.

TIER’s initial fleet of e-bikes will be located at the Marsa Plaza promenade, with plans to expand to other locations throughout Dubai Festival City. TIER e-bikes are geofenced, which helps with issues such as irresponsible parking and riding in prohibited areas.

‘At TIER Mobility, our mission is to Change Mobility for Good and we are pleased to launch our e-bikes for the first time in Dubai. We aim to help cities and communities like Dubai Festival City reduce their dependence on cars and provide the safest and most sustainable mobility solution. The strategic partnership with Dubai Festival City will create positive waves for sustainable transportation, translating into superior quality customer service to the destination’s visitors, and residents,’ said Amir Melad, General Manager, Middle East of TIER.

TIER e-bikes are available to all residents and visitors by downloading the global app. Riders can choose between a ‘pay-as-you-go’ model (Dhs1 per minute of usage) or a subscription model. ApplePay, as well as debit and credit cards, are accepted for payment.