Microsoft and Gitex: A Dynamic Evolution in the Tech World

Gitex Global 2023 witnessed Tariq Halawani, the Executive Director of Enterprise Solutions at Microsoft UAE, engaging in a conversation with Rabab Zehra, the Executive Editor at TECHx. The discussion centered on Microsoft’s presence at the event and its exploration of the evolving landscape of artificial intelligence (AI).

Halawani expressed his enthusiasm for Gitex Global 2023, acknowledging the robust turnout of customers and partners. This year’s event stood out as particularly vibrant, reflecting the heightened excitement within the tech community.

The conversation delved into the ongoing AI revolution and Microsoft’s pivotal role in showcasing the practical applications of AI, specifically generative AI, across various industries and sectors.

One notable innovation presented by Microsoft at Gitex 2023 was MAI, a digital assistant designed to simplify access to government services for Dubai’s residents, citizens, and tourists. MAI’s conversational capabilities in natural language make tasks such as passport applications and driver’s license acquisition more accessible without the need for manual input or navigating apps and websites. This AI application exemplified how technology can enhance the experience of citizens, particularly in the public sector.

Reflecting on Gitex’s evolution, Halawani noted that this year marked Microsoft’s most significant presence yet, with 32 partners joining the company. Gitex has evolved into a dynamic platform for unveiling cutting-edge technology and fostering collaborative interactions with partners and customers.

Partnerships and Ethical AI initiatives were a substantial focus of Microsoft’s participation. The company signed Memorandums of Understanding (MoUs) and collaborated with governments and policymakers to explore the potential of AI while promoting responsible and ethical AI frameworks. These initiatives underscore Microsoft’s dedication to ethical innovation and collaborative policymaking to ensure AI’s benefits align with ethical standards.

In conclusion, Gitex Global 2023 served as a platform for Microsoft to showcase the possibilities of AI in a neutral and balanced manner. Tariq Halawani’s insights highlighted the company’s commitment to innovation and ethical AI adoption. As technology continues to evolve, Microsoft’s active presence at Gitex positions it as a significant contributor to the future of AI, ensuring that technological advancements benefit society while adhering to ethical principles.