Microsoft, Redington Unveil Sustainable Surface Innovation Hub in UAE

Microsoft and Redington, a prominent technology distributor, have jointly inaugurated the Microsoft Surface Innovation Hub at the Redington headquarters in Dubai, UAE.

The newly launched Microsoft Surface Innovation Hub at Redington HQ is positioned as a collaborative space where decision-makers can immerse themselves in the potential of Surface technology, exploring its seamless integration into their workplace environments.

Designed with sustainability in mind, the hub features innovative use of recyclable materials, including a striking wall crafted from ‘recycled motherboards,’ prompting discussions on e-waste reduction and encouraging organizations to responsibly dispose of their old devices.

Visitors to the Microsoft Surface Innovation Hub at Redington will have hands-on access to the latest Microsoft Surface devices, including the Surface Hub, Laptop Studio, Surface Pro, and Surface Laptop. Beyond conventional training, the hub offers interactive workshops and training sessions aimed at guiding users through the Surface journey, from individual device usage to leveraging Microsoft technology for business empowerment.

Tailored workshops cater to the specific needs of organizations, with technical consultants recommending personalized Surface solutions based on case studies and IT roadmaps. The hub also showcases the seamless integration of Surface devices with Microsoft software and solutions like Windows 11 Pro and M365, empowering businesses to discover and implement customized solutions.

Strategically located in Dubai, the Microsoft Surface Innovation Hub at Redington serves as a central collaboration point, offering enterprises and small businesses access to the latest Microsoft Surface technologies.

Prannoy Mathur,

Vice President of End Point Solutions Group at Redington, emphasizes the transformative potential of Surface devices in today’s evolving work environment, highlighting their compatibility with CoPilot M365 and robust security features.

Mohamed Mikou, Chief Operating Officer and CMO, Microsoft Central and Eastern Europe, Middle East, and Africa, expresses excitement about the hub’s launch, reaffirming Microsoft’s commitment to providing businesses with the tools necessary for success in the AI era. He emphasizes the hub’s role as a space for decision-makers to explore and experience the capabilities of Surface technology firsthand.