Mindware Expands Dell Technologies Distribution to Southeast Africa

Mindware, a value-added distributor (VAD) in the Middle East and Africa, has announced the expansion of its long-standing distribution agreement with Dell Technologies to include Southeast Africa.

This strategic expansion builds on over 16 years of successful collaboration between Mindware and Dell Technologies, supported by a robust network of more than 6,000 channel partners. The strengthened alliance not only marks a significant milestone in their partnership but also showcases Mindware’s continuous growth and Dell Technologies’ recognition of Mindware’s outstanding performance in delivering innovative solutions across an evolving market landscape.

“Mindware and Dell Technologies have maintained a successful relationship for over sixteen years,” said Nicholas Argyrides, Vice President – Gulf at Mindware. “We leverage our strong operational and technical capabilities to bring the latest products and solutions from the vendor to market and deploy them as quickly as possible. With this expansion, we are extending our coverage to Southeast Africa, a region characterized by a rapidly growing economy and ongoing digital transformation initiatives across various sectors. There is a critical need for technology infrastructure in both the private and public sectors.”

Argyrides emphasized the importance of solution-selling, stating, “We recognize the intricacies of solution-selling compared to standard transactional approaches. Our values align closely with those of Dell Technologies, reflecting a shared commitment to teamwork and a culture of success. This synergy enables our companies to collaborate effectively.”

This expansion positions Mindware to meet the increasing demand for advanced technology solutions in Southeast Africa, reinforcing its commitment to driving Dell Technologies’ regional business success.