Mindware extends distribution to encompass Jordan and Iraq

Mindware, the leading Value-Added Distributor (VAD) in the Middle East and Africa announced that the company has extended its region of distribution with Dell Technologies to cover Jordan and Iraq.

Toni Azzi, General Manager at Mindware Qatar, Africa and Levant said “Mindware and Dell Technologies have had a longstanding successful collaboration for over twenty-one years. We leverage our strong operational and technical capabilities to bring to market and deploy as quickly as possible the latest products and solutions from the vendor. We are now building on this success by extending our coverage to Jordan and Iraq with the complete product line. Both locations are growing economies and with digital transformation initiatives taking place across multiple sectors in the country, there is need for technology infrastructure in both private, as well as public sectors. As regional distributor for Dell Technologies, we see our company playing a major role in developing and growing the vendor’s business in these countries and moving it to the next level.”

Mindware currently transacts with over 400 channel partners in Jordan and Iraq, including system integrators, corporate and SMB resellers, cloud providers, independent software vendors (ISVs), integrated service partners (ISPs) and small computer retail stores.

To increase sales, Mindware will perform a thorough market analysis to comprehend the requirements and preferences of businesses and consumers in these nations; develop and expand the ecosystem of partners to ensure adequate market and vertical coverage; target underserved market segments and verticals with current and potential partners; propose end-to-end technology solutions that satisfy the unique needs and requirements of various verticals; and develop new products and services that will address these needs and requirements.

Mindware has a broad network of over 4,000 partners throughout the region, who possess diverse expertise and receive continuous support from the distributor’s team. Mindware has a specialized Dell Technologies Business Unit that collaborates closely with the vendor to deliver high-quality service and technical assistance in promoting and implementing solutions.

The distributor also has been running a dedicated Cloud practice which is fully aligned with Dell Technologies to achieve its vision in the region. The company has been training and enabling its partners to deploy Dell Technologies’ solutions for Cloud migration, which is one of the major digital transformation drivers today for any enterprise.