Mindware to put business continuity into the spotlight at GITEX 2021

Mindware will put business continuity into the Spotlight at GITEX 2021. The company has announced its participation at GITEX Technology Week, which will be held at the Dubai World Trade Centre from the 17th to the 21st of October 2021. The Company’s involvement will be based on the subject of ‘Business Continuity,’ with the goal of assisting partners and customers in surviving the current tough climate, identifying market possibilities, and finally emerging stronger from the pandemic period.

Mr. Nicholas Argyrides, General Manager – Gulf at Mindware says, “As businesses embrace the hybrid workplace model in the light of the pandemic, technology firms have clearly adapted to the requirements of this new environment by focusing on security, connectivity and accessibility. We have seen vendors launching new products and solutions to cater to the needs of organizations undergoing digital transformation. This has created new demand streams and, undeniably, new opportunities for all of us in the channel.”

“GITEX this year is, unquestionably, a special one. Following our absence last year due to the pandemic, after more than 20 years of participation, our aim this year is to welcome the world back to the event and to the region. The current turmoil in the market – lengthy lockdowns, ongoing budget cuts, industries bleeding losses – has been a major constraint to businesses. Supply and demand across all geographies and verticals have been disrupted. At Mindware, we have been patiently and prudently able to withstand these challenges and even grow our business. We hope to utilize GITEX as a platform to listen, advise, guide, and support our channel partners in a similar manner, to ensure their business continuity. We also wish to assure our associates of our Company’s resilience and permanence as their value-add distribution partner in both the good as well as the challenging times.”

Acer, Barracuda, Citrix, Veritas, TrendMicro, Intel, Microsoft, and Riverbed are Gold partners, while Rubrik, Xerox, VadeSecure, and Vertiv are Silver partners. Dell Technologies, RSA (NetWitness & Archer), Forcepoint, and Huawei are Platinum sponsors; Acer, Barracuda, Citrix, Veritas, TrendMicro, Intel, Microsoft, and Riverbed are Gold.

At the event, Mindware will announce a wide range of distribution agreements inked in the previous year, as well as all of the initiatives launched to enrich, enable, and assist channel partners. The distributor is excited about the recent extension of operations into the African continent following the merging of three Midis Group subsidiaries into Mindware.

“We would like to take this opportunity and invite all our partners and interested parties to visit us at GITEX to experience the unique stand we have built this year. Our one-of-a-kind setup is the ideal arena to engage with attendees and to discuss our newest product portfolios, vendor roadmaps, reseller programs, Cloud solutions, and service offerings,” concluded Mr. Argyrides.

This year, Mindware will be exhibiting at GITEX stand H3-D1, Hall 3.