Mitsumi establishes new offices in six Francophone African countries

Mitsumi Distribution has announced the establishment of new offices in six Francophone African countries: Ivory Coast, Cameroon, Senegal, Mauritania, Mali, and the Democratic Republic of the Congo. In addition, it will open five new full-fledged offices in Chad, Guinea, Burkina Faso, and Gabon before the end of the year, bringing the total number of representative offices in the Francophone African region to ten by the end of the year.

Mitsumi’s ambitious ambition to expand its Pan-African reach and commitment to grow its business and create more jobs includes establishing a local presence. Mitsumi will be ideally positioned to give specialized sales/business support to their clients and partners and tap into the considerable market potential to expand their client base with the launch of their full-fledged office and logistics unit.

Mitsumi has gained the distribution rights for key telco brands such as Samsung, Infinix, and Tecno, as the telecom sector in Africa continues to grow at a rapid pace. Lenovo has also granted its distribution rights, allowing it to improve its IT consumer product line further.

Commenting on the opening of the new offices – Chintan Vyas, Regional Sales Head said: “The opening of our new offices provides us with an important gateway to the West African market, and to support the company’s accelerated business momentum and vision. It also marks a major milestone for Mitsumi, as we are now stronger than ever with our presence in 18 countries across Middle East and Africa.”

Mitsumi has been in business for over two decades, growing at a rapid pace year after year because to its strong expertise and dedication to its clients and channel partners. The new office, together with numerous new recruits, signifies a continuation of the company’s momentum, leading to continuous expansion and building a reputation as a leading and fast-growing distributor throughout the Middle East and Africa.