New brand rabbit leaps into the UAE

In the United Arab Emirates, rabbit, a new type of financial experience for the connected generation, was created. The key DNA of this young business is simplicity, convenience, agility, and enjoyment, with the goal of offering a cheerful and fun-filled contact while meeting the everyday financial needs of the new generation and the millennial mindset.

Commenting on the launch, Dr. Adnan Chilwan, Group Chief Executive Officer at Dubai Islamic Bank said: “rabbit is focused on millennials, the digital natives and the tech-savvy generations. Connected rabbit-teers will enjoy a unique, fun-filled experience never before witnessed in the region.”

“We have married finance and digital tech then coated it with a sprinkling of fun to create a uniquely ‘FUNTECH’ brand. The idea behind the brand rabbit, is to demystify finance, make it simple, and provide a journey that would leave a smile in the face of our adopters,” Dr. Adnan added.

Rabbit will address an existing need in the UAE by developing a financial brand that engages and connects directly with customers, without the language and complexities often associated with financial services.

Rabbit is prepared to set new benchmarks for innovation in financial services, with a purpose to make banking easy and, most importantly, fun for everyone.

The new digital software is currently available for download from the Apple iOS and Android app stores, and it will come with a current account, a worldwide approved debit card, and payments and transfers at first. Rabbit users will experience the much-desired simplicity, agility, and ease through an interactive and easy platform, which makes banking entertaining and rewards consumers with loyalty and savings.

Despite rabbit’s, playful approach to finance, which also includes an enjoyable way to earn rewards, rabbit-teers will find the offering deconstructed to manage the key everyday financial needs in a simple and fun-filled manner.

Getting started with rabbit is incredibly easy – just needs a few simple hops and jumps. The rabbit-teers will earn rewards in virtual “carrots” that can be redeemed for offers and discounts on experiences, nibbles, and shopping across the UAE.

Be #ReadyFortheNew. Be ready to hop on to a unique ‘FUNTECH’ experience. To learn more, follow the latest updates on www.gorabbit.ae