New local data hosting solution announced in the UAE

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced an expanded Middle East presence with a data hosting solution in the UAE, giving customers the option to host their data in the UAE through Sprinklr’s hosting services provider rather than a data center in the United States or Europe.

The ability to host data in the UAE is critical for brands in the financial services, telecommunications, and public sector industries to support regional growth for customers. UAE data hosting, like all Sprinklr data hosting locations, will be backed by Sprinklr’s global support teams, technical resources, and subprocessors.

“Expanding our presence in the UAE is a game-changer for Sprinklr and our customers in the Middle East,” said Haitham Elkhatib, Vice President of MEA, Sprinklr. “A data hosting solution in the UAE is an indication of our commitment to the region and will allow us to continue to rapidly expand our business, deliver a high level of service, and give customers security and agility to continue to innovate in their industries.”

Sprinklr nearly doubled its presence in the MEA region in the last year, with the UAE at the forefront of the company’s expansion. Sprinklr now works with over 100 of the region’s top companies in retail, financial services, telecommunications, travel & hospitality, and government. A data hosting solution in the UAE will help Sprinklr maintain its positive growth trend and continue to exceed customer requirements for data security and compliance.