Nutanix aims to empower partners by capitalizing on innovations and opportunities in 2023

By Dave Gwyn, SVP, Worldwide Channels and Customer Success at Nutanix

Last year brought many challenges for IT vendors and their partner ecosystems, with rapidly shifting IT demand trends, extremely volatile macroeconomic conditions, and continued supply chain constraints. With these challenges still at the forefront, it remains important for vendors to listen to their partners to understand conditions on the ground and make necessary adjustments to find areas of opportunity.

Last year brought many challenges for IT vendors and their partner ecosystems, with rapidly shifting IT demand trends, extremely volatile macroeconomic conditions, and continued supply chain constraints. With these challenges still at the forefront, it remains important for vendors to listen to their partners to understand conditions on the ground and make necessary adjustments to find areas of opportunity.

Through our solid relationships and feedback loops with our amazing partners, Nutanix was recognized by Canalys, a leading IT market analyst firm, as a Champion Vendor in its 2022 Channel Leadership Matrix for EMEA and APJ markets. This prestigious position was based on channel partner feedback to the Canalys Vendor Benchmark, combined with an assessment by Canalys of recent channel activities and prospects.

Canalys Champion Vendors have shown the highest levels of success in channel management over the last 12 months compared with their industry peers, while also achieving the difficult task of improving their performance as compared to the prior year – so repeating as a champion is not easy!

I believe this recognition comes from staying true to Nutanix’s core tenets regarding our relationship with partners in our ecosystem:

• The success of our channel partners is our success.
• We must continually optimize and adapt our Elevate Partner Program to help partners build skills and sell successfully and profitably throughout the customer lifecycle.
• We offer solutions focused on simplicity, freedom and flexibility of choice to run customers’ applications with no lock-in, with a core focus of delighting our joint customers with the best customer service in the industry.

Looking further into 2023, we at Nutanix will continue to capitalize on innovations and opportunities together. Nutanix is committed to aligning our go-to-market strategy and investments so that partners can seize the advantage and lead the way in accelerating our joint successes while adapting to ongoing market dynamics. We’re laser-focused on building an increasingly profitable subscription and renewal flywheel for our partners to find success throughout the entire customer lifecycle.

We will also continue to simplify our portfolio and streamline partner tools so they are more customer and channel-friendly. Instead of fifty different products and price points, we’ve consolidated down to essentially four solutions: Building hybrid multicloud environments, managing a cloud, unified storage, and database as a service. In 2023, partner enablement will be key to success in helping businesses tackle ever-evolving IT challenges.

I look forward to ramping up the feedback loop, even more, this year and listening to our valued partners to ensure we continue to be a trusted and award-winning vendor.