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With global mobile AR advertising revenue forecast to grow from $1.41 billion in 2020 to $8 billion in 2024, according to ARtillery Intelligence, the three experts showed that advertisers who are investing in AR advertising across MENA are already winning.

Online based digital learning is often more adaptive than in-person or any type of offline teaching and learning programs. The vibrant nature of updates, methods, and techniques for synchronized education is exponentially improving.

Virtual Reality (VR) has revolutionized industries worldwide, and its impact on real estate investment is particularly significant.

A new study commissioned by Ciena found that 79% of Middle East business professionals surveyed are ready to use virtual reality-based platforms, such as the metaverse, for work, to replace current video conferencing options. Additionally, a staggering 94% of respondents in the Middle East said they would feel at ease holding official business meetings in a virtual reality setting

Pixoul Gaming, the cutting-edge virtual reality (VR) and Esports hub, will open later this year at Al Qana, Abu Dhabi's most exciting waterfront destination, putting the city on the international Esports map. Pixoul Gaming, with its elaborate Virtual Reality Gaming Zone, is an integrated, immersive entertainment destination that appeals to both professional and amateur gamers.

For years, science fiction has been anticipating certain trends in the real world, and the Metaverse is no exception. The Metaverse combines immersive virtual reality with the narrative and participatory strategies of video games. And recent investments in AR and VR technologies have been fundamental to the development of this virtual world.The Metaverse will soon provide businesses as well as consumers with a 360-degree, three-dimensional, fully immersive and interactive space.

Using the latest modern technology to promote Egypt is a step to re-engage tourism in the nation. Calling the tag “We Take Care of You in Egypt”, the authority has launched a 3D virtual reality technology to promote medical tourism targeting the middle east and North Africa.

Robocom VR, a virtual reality gaming company based in the Middle East, plans to release 10,000 NFTs on June 21st under its newly-established lifestyle brand, Art of Mob.

e& (formerly Etisalat Group) and Meta will collaborate on use cases that integrate with the most recent Meta products and solutions, consumer channel digitalization, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences.

Proven Solution, Proven Robotics, and Proven Reality will be showcasing their latest Virtual Reality (VR), Artificial Intelligence (AI), and Robotic Process Automation (RPA) technologies and solutions under its umbrella at the event