September 14, 2020
Advertisers investing in Augmented Reality across MENA are winning
With global mobile AR advertising revenue forecast to grow from $1.41 billion in 2020 to $8 billion in 2024, according to ARtillery Intelligence, the three experts showed that advertisers who are investing in AR advertising across MENA are already winning.
September 29, 2022
79% of MEA business professionals are Metaverse ready
A new study commissioned by Ciena found that 79% of Middle East business professionals surveyed are ready to use virtual reality-based platforms, such as the metaverse, for work, to replace current video conferencing options. Additionally, a staggering 94% of respondents in the Middle East said they would feel at ease holding official business meetings in a virtual reality setting
August 31, 2022
Immersive entertainment destination Pixoul Gaming to open in Abu Dhabi
Pixoul Gaming, the cutting-edge virtual reality (VR) and Esports hub, will open later this year at Al Qana, Abu Dhabi's most exciting waterfront destination, putting the city on the international Esports map. Pixoul Gaming, with its elaborate Virtual Reality Gaming Zone, is an integrated, immersive entertainment destination that appeals to both professional and amateur gamers.
August 25, 2022
An in-depth look at Metaverse, AI, and Blockchain by Massimo Chiriatti
For years, science fiction has been anticipating certain trends in the real world, and the Metaverse is no exception. The Metaverse combines immersive virtual reality with the narrative and participatory strategies of video games. And recent investments in AR and VR technologies have been fundamental to the development of this virtual world.The Metaverse will soon provide businesses as well as consumers with a 360-degree, three-dimensional, fully immersive and interactive space.
July 12, 2022
Metaverse to boost medical tourism in Egypt
Using the latest modern technology to promote Egypt is a step to re-engage tourism in the nation. Calling the tag “We Take Care of You in Egypt”, the authority has launched a 3D virtual reality technology to promote medical tourism targeting the middle east and North Africa.