Pure Storage Introduces Vital New Data Resilience Solutions

Pure Storage®, an IT innovator renowned for delivering cutting-edge data storage technology and services, has unveiled significant enhancements to data resilience solutions. This includes the launch of Pure Protect™//DRaaS, a one-of-a-kind Disaster Recovery as a Service (DRaaS) offering, novel energy efficiency guarantees for its Evergreen® product line, and scalable AI-driven storage services accessible via its Pure1® management platform, designed to cater to global enterprises.

By introducing consumption-based disaster recovery through Pure Protect, a distinctive data resilience scoring system via Pure1, and updates to Evergreen subscriptions that encompass a new Paid Power and Rack commitment, Pure Storage empowers enterprises to embrace a comprehensive storage strategy, ensuring data resilience, reducing operational costs, advancing sustainability efforts, and delivering unparalleled total cost of ownership (TCO) advantages.

Prakash Darji, VP and GM of the Digital Experience Business Unit at Pure Storage

“Enterprises are grappling with a rapidly evolving business landscape. Innovation is on the rise, but so are data security threats. Energy sources are expanding, yet climate change concerns persist. Labor force participation is at an all-time high, while budgets are tightening and talent is becoming scarcer. The introduction of Pure Protect™ //DRaaS, unique Pure1 capabilities for subscription lifecycle operations, and an industry-first sustainability commitment underscore Pure’s dedication to delivering the most secure, intelligent, and energy-efficient storage services needed by modern businesses.”

Significance for the Industry:

The surge in devastating ransomware attacks and the escalating frequency of natural disasters are disrupting business continuity with increasing frequency. While many organizations acknowledge the importance of having a disaster recovery (DR) plan, existing DR solutions in the market tend to be intricate, costly, and disruptive. Similarly, the ongoing energy crisis, emerging environmental regulations, and ethical imperatives to enhance corporate sustainability have led companies to set ambitious net-zero objectives. Nevertheless, dealing with the energy demands of typical data centers has remained a challenge. With large-scale digitization, data proliferation, and fragmentation, managing end-to-end operations further exacerbates the shortage of IT skills and budget constraints.

Today’s introduction of Pure Protect //DRaaS and updates to the Pure Storage Evergreen portfolio not only address these critical industry challenges but also establish new benchmarks for customer-centricity with compelling guarantees.

Key Highlights:

1. Assured Data Resilience: Pure Storage empowers enterprises worldwide to enhance data protection with a comprehensive, multi-layered data resilience strategy. This includes intrinsic data protection integrated into its Evergreen architecture through ActiveDR™, ActiveCluster™, and SafeMode™ Snapshot capabilities, expanded data resilience with new trusted operations capabilities, and a new disaster recovery service:

   – Pure Protect //DRaaS: A consumption-based Disaster Recovery as-a-Service solution that significantly simplifies complexity, lowers costs, reduces recovery time, and minimizes business disruption in the event of disasters and cyber incidents. It ensures clean environments with multiple restore points for recovering clean copies of on-premises vSphere data to native AWS EC2, regardless of the underlying storage infrastructure.

   – Data Resilience Score: Part of the Pure1 Data Protection Assessment, it underscores Pure Storage’s trusted operations by offering transparency in the adoption of Pure Storage and industry-leading data protection and backup partner technologies. It also allows for assessing entire fleet configurations against best practices.

   – Zero Data Loss Guarantee: Extending across the Evergreen portfolio, it assures customers that their data will not be lost due to Pure Storage hardware or software issues. In rare cases of data corruption, Pure Storage offers advanced data recovery services at no cost.

2. Enhanced Service Experience, Everywhere: With Pure Storage’s AI-powered asset and lifecycle management services, coupled with policy-based automation, customers can achieve operational excellence on any scale, anywhere.

   – Asset Management and Genealogy: Provides transparency to manage Evergreen assets, contracts, subscriptions, and lifecycle, including insights into capacity, energy usage, and rack space. Customers can track the evolution of each asset or subscription over time, gaining insights into upcoming lifecycle events.

   – Subscription Lifecycle Operations: Offers a subscription viewer for understanding when subscriptions require attention, predictive tracking of capacity utilization, and new SLA indicators to gauge performance and efficiency. Customers can plan for future demand and simplify subscription management through the Pure1 Marketplace.

   – Policy-driven Upgrades: Streamline the process of selecting the right Purity release and maintaining a secure and supported storage environment based on organizational goals.

   – Pure1 Mobile App: Enables customers to stay informed and manage cases on the go while accessing the latest information and news from Pure Storage.

3. Guaranteed Energy Efficiency While Saving Money: Pure Storage sets itself apart with the only Paid Power and Rack Space commitment in the enterprise Storage as-a-Service market, offering unique energy, density, and upgrade guarantees. This commitment is aligned with Pure Storage’s dedication to providing sustainable storage solutions and making environmentally responsible practices more accessible and cost-effective for global customers.

Josh Holst, Vice President of Cloud Services at Involta, commented, “Asset tracking and subscription management have long been challenges for any enterprise organization, creating bottlenecks, driving unexpected costs, and hindering productivity of our staff. The latest AI-powered asset management capabilities within Pure1 have enabled us to both improve consumption of our existing subscriptions, while transparently tracking SLAs, and effectively and accurately manage our storage infrastructure – from capacity utilization to renewals – from a single management platform.”