Pure Storage to Unveil AI-Driven Innovations at GITEX 2024

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Pure Storage® (NYSE:PSTG), an advanced data storage technology company, is set to showcase its latest innovations at GITEX 2024, located at Hall 6, Stand C40. The company, renowned for its Evergreen® architecture, will demonstrate how its solutions offer agility, risk reduction, and energy efficiency, addressing the evolving needs of modern organizations.

At this year’s event, Pure Storage will reveal several new solutions aimed at tackling major data challenges. These innovations are designed to support AI initiatives, manage exponential data growth, prevent data loss, defend against cyber threats, and meet sustainability objectives. Key highlights include:

– Storage Automation and AI Copilot: Pure Storage will debut the industry’s first AI copilot for storage, integrated with Pure Fusion, its storage fleet management solution. This new tool leverages insights from thousands of deployed arrays to simplify storage management and provide actionable insights.

– Advanced Storage-as-a-Service SLAs: The Evergreen//One™ platform now features the most comprehensive set of Storage-as-a-Service SLAs available. This includes guaranteed performance for GPU workloads and a Cyber Recovery and Resilience SLA for disaster recovery, offering unmatched reliability and sustainability.

– Largest Flash Drive: Pure Storage will introduce a 150TB DirectFlash® Module (DFM), the largest flash drive in the industry. This innovation is designed to handle large-scale AI operations and future-proof infrastructure investments.

With the growing adoption of AI, traditional storage infrastructure often fails to meet performance, scalability, and energy efficiency demands. A recent survey by Pure Storage reveals that 98% of CIOs and IT decision-makers believe their IT infrastructure requires urgent upgrades to support AI effectively. Additionally, 81% anticipate that AI-generated data will soon exceed their current data center capacities, highlighting the need for robust, efficient, and cyber-resilient storage solutions.

Unlike competitors offering a range of disparate products, Pure Storage provides a unified platform that delivers over 10 times the reliability while using half the power, space, cooling, and labor of competing solutions.

Omar Akar, Regional VP for CEE & META at Pure Storage, emphasized, “With the rapid pace of technological advancements and increasing demands for AI integration, it’s no wonder customers face challenges. Pure Storage is setting the benchmark for storage solutions. At GITEX, we are excited to showcase how our unified data storage platform can drive business transformation for organizations in the region.”

Pure Storage’s participation in GITEX 2024 underscores its dedication to delivering state-of-the-art storage solutions that address the complex needs of today’s enterprises and prepare them for future challenges.


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