Pure Storage Unveils All-Flash Solutions at GITEX 2023

Pure Storage has announced its participation in the 43rd edition of GITEX (Hall 7, Stand B50). Pure Storage is known for delivering cutting-edge data storage technology and services that empower innovation. They achieve this through unique differentiators like native flash management, Purity architecture, Evergreen® subscription, and a cloud operating model.

At GITEX, Pure Storage will unveil new additions to its portfolio, designed to eliminate legacy architecture and spinning disk from data centers:

– FlashArray//E: The latest addition to the flagship FlashArray product family, delivering flash efficiency for all data repositories, from content libraries to backups and archives.

– New models of FlashArray//X™ and FlashArray//C™: These models offer up to 40% higher performance, 30% more inline compression, and enhanced ransomware protection through non-disruptive upgrades.

– FlashBlade//E™: A scalable unstructured data repository with industry-leading energy efficiency, tailored for exponential data growth.

Why It Matters:

Legacy storage systems have been a burden on enterprise IT teams and budgets. They are difficult to manage, energy-intensive, space-consuming, and prone to component failures. Pure Storage’s solutions offer:

– Superior environmental efficiency, with up to five times more power and space efficiency compared to all-flash and ten times more than disk.

– A 50% lower Total Cost of Ownership (TCO) compared to competitors, both in flash and hard disk.

– Over 10 times the reliability of competing solutions.

– A substantial reduction in manual labor required for operation compared to legacy storage.

– The Pure Cloud Operating Model, allowing customers to manage storage with the same efficiency as cloud operations.

Omar Akar, Regional Vice President for Middle East & Emerging Africa at Pure Storage, stated, “Customers rely on us for infrastructure that supports their business needs and frees up teams for strategic tasks. At GITEX, we will showcase unique solutions that simplify storage within a cloud operating model, offered through flexible consumption.”

Additionally, Pure Storage will conduct live podcasts during the event, featuring industry experts discussing current trends and Middle East customer needs.