RAYA CX signs strategic partnership with Zain Saudi Arabia

RAYA Customer Experience, a subsidiary of Raya Holding for Financial Investments, announced the signing of a strategic partnership contract with Zain Saudi Arabia, the leading company in the field of communications and digital services, under which RAYA CX provides outsourcing services to Zain Saudi Arabia and undertakes the mission of improving its customers’ experience in the Kingdom.

Eng. Ahmed Refky, CEO of RAYA CX, Engineer Sultan bin Abdulaziz Al-Deghaither, CEO of Zain Saudi Arabia, and several senior officials from both companies attended the signing ceremony.

Commenting on the new partnership, Eng. Ahmed Refky expressed his happiness regarding the strategic collaboration with Zain Saudi Arabia and said, “We’re proud to be a partner of success for Zain Saudi Arabia. The new partnership reflects the extent of the trust Raya CX has built in the Gulf and the Kingdom of Saudi Arabia, especially as we have proven our value as a successful partner for major companies around the world by providing CX outsourcing services at the highest level in accordance with international quality standards.”

This collaboration reflects RAYA CX’s contributions to the outsourcing industry, how it supports major companies worldwide, and its prominent presence in the Gulf region and the Kingdom of Saudi Arabia, particularly since it acquired the “Gulf CX” company last year, which was founded in 2015. It has three branches in the Kingdom of Bahrain, Saudi Arabia, and the United Arab Emirates, and its team has more than 30 years of experience in the field of outsourcing.

Eng. Sultan bin Abdulaziz Al-Daghthir, CEO of Zain Saudi Arabia, commented: “This partnership confirms our strategy in Zain Saudi Arabia, which revolves around providing the best customer experience based on innovative quality services and products supported by our advanced 5G network. Through upgrading the customer experience, as well as providing products and services that meet current and future needs, and proactive and effective customer service. Also, directly contribute to supporting the digital transformation process in the Kingdom to achieve a diversified and sustainable digital economy and improve the quality of life in accordance with the objectives of the Kingdom’s Vision 2030.”