Reimagining the future of automotive services and experience


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The automotive industry has always been at the forefront of embracing new technologies and impacting how vehicles are built, operated, maintained, and repaired. Now and then, new technological features contribute towards enhancing the user experience of car owners. Almost all modern vehicles come with on board computer systems that control a range of functions and complex features advancing every year. The perception of cars is shifting from machines to devices that are not only built with smart technology but also intelligent enough to prompt and predict maintenance.

Set to grow by $27.63 billion during 2021-2025, progressing at a CAGR of over 17%, the Global Automotive On-board Diagnostics (OBD) market is erupting with increased user interactivity available to drivers.

Thanks to Onboard Diagnostics (OBD) systems, modern-day vehicles’ self-diagnostic, and reporting capability gives the vehicle owner information regarding the car’s subsystems. This includes alerting the user to refuel their vehicle at a certain fuel level or reminding them to service their vehicles.

The convenience these features offer, will soon make them a necessity to have. Bringing fuel delivery, car wash, engine oil and battery change and other auto services to the on-demand industry and pioneering the technology stack behind it in the region is CAFU, the world’s leading global fuel delivery and vehicle services app committed towards fulfilling our ‘convenience that you cannot live without’ mission.

Let us imagine a world where you wouldn’t need to visit a gas station again. Instead, CAFU’s car connectivity feature will place the next refuel order on its own using Artificial Intelligence (AI) and predictive analytics. At CAFU, our ambition is to mature the future automobiles to serve their owners and make decisions for them instead of the other way around.

There is no denying how OBD systems are simplifying the ‘journey experience’ of car owners. However, vehicle manufacturing and maintenance are not the only areas gaining from technological advancements in the automotive industry.

Original Equipment Manufacturers (OEMs) and vehicle manufacturers are racing towards enriching passenger experience through connectivity. However, there is an absence of standardization in that race since everyone wishes to build the best-in-class technology, similar in many ways to what we have seen occur in the PC industry. This is an ample opportunity space for CAFU where we intend to introduce a universal connectivity platform that will provide the missing link in vehicle identification, cross-manufacturer connectivity, vehicle ownership history, service history, and owner preferences.

The result of the above is a profound tectonic shift in the value chain, migrating preference and profits towards the application layer of the technology stack which provides consumers with services and content related to their transportation needs and experience. The fact that we are living in an increasingly app-driven world is indication enough that, a futuristic edge is what will undeniably elevate the value of cars.

Helal Ismail is Head of Technology at CAFU. World’s leading global fuel delivery and vehicle services app, CAFU is designed entirely around transforming the way a car is run and operated, and ultimately creating convenience in motion for consumers and communities.


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