Riverbed Launches AI-Powered Riverbed ONE Partner Program

Riverbed, an AI observability firm, announced the launch of Riverbed ONE, a new partner program designed to empower partners to meet the growing technology needs of modern IT environments. This program coincides with the introduction of Riverbed’s new AI-powered Unified Observability platform, which optimizes digital experiences and improves IT efficiency.

The Riverbed ONE partner program aligns with Riverbed’s go-to-market strategy, emphasizing close collaboration with partners to expand its enterprise market presence and develop new business in the mid-market sector. The program integrates AI-driven technologies and flexible consumption models tied to annual recurring revenue growth.

Riverbed ONE simplifies partner engagement by eliminating complex partner levels and dividends, offering a streamlined structure that rewards capabilities and drives specific activities to enhance customer outcomes. The program supports various consumption models, including managed services, new marketplaces, and mid-market opportunities, while providing increased sales incentives, training, and enablement.

Alex Thurber, Senior Vice President of Global Partners and Alliances at Riverbed, expressed enthusiasm about Riverbed ONE, stating, “This program is about working side-by-side with our partners to drive revenue and expansion opportunities, meeting the industry-specific needs of our mutual customers. By removing complexities, we can foster deeper and more rewarding relationships with our partners and end customers.”

Rick Shafer, Chief Revenue Officer at Swish, praised Riverbed ONE, noting, “Riverbed’s holistic approach supports our evolving business, driving growth in larger enterprise accounts and leading the Public Sector and Commercial Markets. The demand for AI-driven technologies is reshaping IT, and Riverbed’s partner-focused approach offers powerful growth opportunities.”

Riverbed ONE focuses on simplicity and profitability for partners, enhancing the digital experience of customers through AI automation that prevents, identifies, and resolves IT issues. By removing partner levels and simplifying status maintenance, Riverbed ensures better business engagement. The program adapts to multiple consumption models and emphasizes annual recurring revenue, rewarding strategic activities and joint sales priorities.

Riverbed’s partner ecosystem includes leading solution providers, distributors, system integrators, service providers, and technology alliances. Riverbed ONE offers lucrative incentives and robust support through sales and marketing assistance, training, certification, technical support, and an online partner portal.