Safe Security enters EMEA – Pre-GITEX Interview with Chief Revenue Officer

With the company’s recent debut into Europe, Middle East, and Africa, GITEX is critical for the company to capitalize on the momentum of its foray and investments in the region. We spoke with Dr. Cherif Sleiman, Safe Security’s Chief Revenue Officer, EMEA, to learn more about the company’s recent activities.

TECHx: Please give a brief about Safe Security and why is GITEX 2021 important for the company?

Cherif: Headquartered in Palo Alto, California, Safe Security is a pioneer in the “Cyber security and Digital Business Risk Quantification” (CRQ) space. The company is backed by marquee investors such as British Telecom Group, John Chambers and other prominent industry leaders. It helps organisations measure and mitigate enterprise-wide cyber risk in real-time using its ML Enabled API-First SAFE  Platform by aggregating automated signals across people, process, and technology, both for  first & third parties to dynamically predict the breach likelihood (SAFE Score) & dollar risk of an  organisation.

Safe Security has recently made its entry into the Europe, Middle East & Africa (EMEA) region. The reason for participation at GITEX is to build on the momentum of the company’s foray and investments in the market. We will use the event as a platform to showcase the brand and enter into high level discussions with the regional channel community and potential customers around its vision, strategy and roadmap.

TECHx: What is the main message that you would like to give customers and partners at the show?

Cherif: As organizations across the globe are becoming increasingly impacted and crippled by cyberattacks, our mission is to make the world a safer place. Traditional cybersecurity tools besides being costly, complex and resource-heavy, give a sense of security but lack visibility of enterprise-wide and real-time cyber risk posture. Our ‘SAFE’ platform is a game changer, bringing a shift from detecting to predicting cyber breaches. It offers a unique way to manage, measure and mitigate cyber risks proactively and enable Security and Risk management leaders to not only make cybersecurity an informed business decision, but also helps them communicate more effectively with all stakeholders.

GITEX presents us with a great opportunity to evangelize C-level management that bear the onus of risk within a company and expound the importance of a change in mindset from reactive to proactive and predictive cybersecurity strategies, policies and procedures. Channel partners will be key to our success in this endeavour. As such, we will be announcing several exciting initiatives and partnerships, which we believe will help us develop a robust channel ecosystem that will act as an extended arm of our company.

With cybersecurity now being the top priority for enterprises today and with Safe Security’s unique position as a leader in the technology area that is slowly being seen as a critical and indispensable part of every CISO’s and CIO’s security strategy, the future looks very bright for our company. We invite partners and customers to visit us at GITEX and be a part of our success story.

TECHx: With partners being key to Safe Security’s success in the region, are there any channel initiatives that you can talk about?

Cherif: As part of Safe Security’s drive to get the channel excited about the strong value proposition that the company offers to partners, we will host an exclusive channel briefing event entitled ‘‘Cyber Risk Quantification – The Time is Now’ on October 12. Attending partners will get an understanding of how Safe Security can help their customers digitally transform their businesses with confidence via quantified, consistent and real-time cyber risk metrics. The event will include a live demo of the SAFE platform for partners to observe first-hand how the solution is designed to work.

During GITEX, the company will be launching its regional channel partner program that provides a formalized structure for exclusive incentives, comprehensive education, sales support and marketing resources. The company will also be announcing a strategic partnership with one of its elite cybersecurity-focused distributors in the region. Safe Security has ambitious plans in the next few months of signing several more partnerships with key management consultancy organizations, GSIs, MSPs, security specialist VARs and security alliance vendor partners to institutionalize the practice of Cyber Risk Quantification and Breach Prediction within organizations. In mid-November, the company will host a channel roadshow across Tier 1 countries in Middle East and Africa (MEA) with the intention of recruiting highly focused and specialized partners in the security domain.