Samsung and TOMORROW X TOGETHER Release Inspiring Anthem ‘Open Always Wins’

Samsung Electronics Co., Ltd. announced the release of “Open Always Wins,” a new Galaxy brand anthem in partnership with TOMORROW X TOGETHER (TXT). This collaboration features the popular K-Pop group, consisting of SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. The anthem, teased at Galaxy Unpacked last week, promotes the idea that an open mind leads to success, reflecting Galaxy’s core value of openness.

The alternative rock track, driven by an energetic guitar riff, showcases the powerful vocals of TXT. Members SOOBIN, YEONJUN, TAEHYUN, and HUENINGKAI contributed to writing the lyrics, drawing from their own experiences with openness.

Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics, expressed pride in the collaboration. “We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Park. “We hope it inspires listeners to embrace openness in their own lives, and the experiences and opportunities that come with it.”

The music video for “Open Always Wins” features TXT preparing for a performance, interspersed with appearances from Team Samsung Galaxy athletes, celebrating their challenges and achievements in various sports. The single is set to launch at 1 PM (KST) today across multiple music platforms, including YouTube Music, Spotify, Melon, Genie, Bugs, Flo, and Vibe. The music video will be available on Samsung’s official YouTube channel.

Coinciding with the music video release, the “Open Always Wins” dance challenge will begin, encouraging fans globally to support and cheer for their favorite athletes.

TOMORROW X TOGETHER shared their excitement about the project: “We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure. We believe those who overcome and progress through obstacles are the true champions.”