SAP And Chalhoub Group Partner To Adopt RISE With SAP

Dubai, UAE – SAP and Chalhoub Group, a luxury retailer in the Middle East, have signed a strategic agreement to implement RISE with SAP, hosted on Microsoft Azure, as part of the Group’s comprehensive digital transformation initiative, Transform Chalhoub. This collaboration marks a significant step in Chalhoub Group’s ongoing efforts to modernize its IT infrastructure, boost operational efficiency, and support its ambitious global expansion plans.

As part of the Transform Chalhoub initiative, the Group will adopt SAP S/4HANA, SAP’s next-generation enterprise resource planning (ERP) solution, alongside a range of SAP retail and warehouse management applications. The transition to a unified, cloud-based platform will provide Chalhoub Group with real-time data, improved visibility across its operations, and integrated Business AI capabilities aimed at streamlining processes, enhancing efficiency, and automating key tasks.

Dhouha Louati, Vice President of Transformation at Chalhoub Group, commented, “Partnering with SAP on Transform Chalhoub enables us to leverage powerful AI-driven solutions that will benefit our partners, customers, and employees. Together with SAP and Microsoft Azure, we’re laying the foundation for a scalable, integrated system that supports our retail and distribution functions, from inventory management to customer engagement, ensuring our teams deliver enhanced value to customers at every level.”

Emile Seferian, Director of Sales at SAP UAE, shared, “We’re proud to work with Chalhoub Group, one of the most distinguished retail brands in the Gulf, to advance their digital transformation. By integrating finance, retail, and distribution functions, we are enhancing the customer experience, optimizing supply chain management, and enabling data-driven decision-making. This partnership will help Chalhoub Group leverage cutting-edge AI and automation capabilities to improve service levels and drive greater value across their global operations.”

The agreement, signed in a ceremony in Dubai, further extends the long-standing partnership between SAP and Chalhoub Group. The Group has already benefited from SAP SuccessFactors, enhancing human resource management and talent development across the organization.

This collaboration highlights SAP’s commitment to driving digital transformation across the region, delivering innovative solutions that promote operational excellence and improve business outcomes.