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With so much uncertainty still upon us, it’s unlikely that we’ll see the majority of organisations relaxing their purse strings anytime soon. Next year we’ll see businesses keeping a closer eye on their spending and reducing overall costs. A key way to do so is by opting for flexible consumption models for their IT infrastructure.

Pure’s new Service Catalog is aimed at revolutionizing the industry by publishing transparent pricing for on-premises and hybrid cloud storage delivered as-a-Service — providing customers with true storage investment transparency.

Pure also announced the availability of the new Pure WaveMakers program to reward Pure’s partners who are leaders in solution selling, training and sales.

According to IDC’s Q2 2020 enterprise storage tracker, Pure in EMEA grew by 8.4%, far outperforming the overall market which saw a tiny 0.6% growth.

Together, the two companies deliver the platforms that customers need to virtualize their environments, quickly consolidate workloads, host mission-critical applications, and accelerate application modernization with persistent storage for containers on-premises or in the cloud.

This deal represents Pure’s largest acquisition to date and the company's deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.

It is estimated that by next year, 90% of enterprises worldwide will build their IT strategies around a mix of on-premises private clouds, public clouds, and their existing platforms to accommodate the increasingly diverse set of requirements of their modern applications.

To meet today's challenges, enterprises must focus on both innovation and operational excellence, driving efficiency that can free up human and financial capital to invest in a landscape with new demands.

Pure and Cohesity have formed this partnership based on strong customer demand for an integrated all-flash data protection solution that empowers customers to easily, quickly, and reliably back up and recover their data at scale.

Purity 6.0 further simplifies modern infrastructure with a unified block-and-file solution designed to help solve infrastructure challenges, including storage silos and sprawl, which impact modern business across every industry.