5 November 2024, Tue |
4:26 PM
Seedtag, a contextual advertising company with an employee base of 49% female, and with 48% of its management positions held by women, has revealed the key online content drivers for this year’s International Women’s Day (IWD), through the use of its state-of-the-art contextual AI technology, LIZ.
The main topic of IWD 2023 is “DigitALL: Innovation and technology for gender equality,” and one of the many instances of the intersection of technology and gender that is of high importance to Seedtag is using AI-driven contextual analysis to determine online interest in IWD. Since its inception, Seedtag has been committed to diversity and equality; many of its important markets, including France, the UAE, Mexico, Brazil, and Colombia, are headed by women.
Seedtag’s contextual AI tool, LIZ, examined millions of articles across their worldwide publisher network during the period when interest in International Women’s Day (IWD) was high, to identify the main factors that drive this interest. By utilizing natural language processing, LIZ is capable of determining the specific terms and topics that attract the most attention from visitors to these sites.
Its IWD findings* include:
● This year’s slogan #EmbraceEquity generated the most interest (11%) within the categories of content related to IWD 2023.
● There was a strong overlap between “embrace equity” and other topics related to representation: 8% of relevant articles related to this category were linked to the fight against racial discrimination, while 7% were related to the LGBTQ+ community.
● Behind “Embrace Equity,” the categories of “Transversal Feminism” (6%), “Women’s Health” (5%), and “Women in Sport” (3%) generated the most interest.
● Female empowerment also generated high interest among users across topics such as actresses (22%), fashion icons (18%), and singers (14%).
Sherry Mansour, Country Manager MENA at Seedtag said “Being a female leader in the adtech industry has been both rewarding and challenging; This industry is incredibly dynamic and fast-paced, which I find very exciting. I’m proud to be part of a growing group of female leaders in a traditionally male-dominated field, and I’m always looking for ways to support and empower other women in the industry. At Seedtag, we have a strong commitment to promoting diversity and inclusion, which I’m proud to champion both inside and outside the company.”
On March 30, Seedtag will host an online Q&A panel titled “Women in AdTech: A Gender-Responsive Approach to Innovation,” which will spotlight influential women in the industry and discuss how technology and innovation can empower women and promote equality. The webinar, which starts at 10:00 EST, will give panellists the chance to discuss their experiences in the field, showcase advancements made in the area of female representation in technology, and discuss creative approaches to achieving DE&I objectives.
The panel will be moderated by Jocelyn Lo, Global Brand & Communications Director at Seedtag. Panellists include Michelle Sarpong, Head of Display, Audio & OOH Activation at the7stars; Anam Amin, Senior Digital Supply and Product Manager at Publicis; Alexandra Stewart, Director of Business Development at The Trade Desk; Danielle Darko, EMEA Digital Director at EssenceMediacom and Kaily Groover, Director of Investment & Media at VaynerMedia.
