Simplifying the connected world with data – Interview

Ali Baydoun, Director of Government Sales at SoftwareAG, said that during Gitex Global 2022, the company will continue to emphasize the importance of using data to simplify the connected world.

Which products and solutions will you be exhibiting this year at Gitex?

Software AG will demonstrate its cloud native products to help enterprises build modern digital backbones – the central pillar of control, consolidation and flexibility in an organization. This enables its customers to connect disparate systems and applications, drawing data insights from every part of the organization. Our core focus lies on simplifying connected ecosystems across organisations and creating sustainable future ready and connected enterprises that offer seamless integrated experiences, drive competitive advantage and strengthen long term strategic position. In line with this, our showcase will include our suite of solutions  – Integration & API management, IoT & Analytics, and Business Transformation, all to facilitate smart connected enterprises. 

Visitors will also be able to witness innovations and use cases developed by university students under Software AG’s ‘Future Disruptors Program’ and by partners, in addition to innovations around food, waste management, healthcare, energy and sustainability. Several success stories bolstering digitally empowered economies recently will also be showcased. The booth brings to life the connected enterprise ecosystem, that breaks through silos and accelerates innovation within organisations. 

What are you hoping to get out of the event? 

The GITEX 2022 show is a commitment of tech-powered revolutions ranging from 6G to the Metaverse to enable the next wave of growth as enterprises look to elevate transparency, agility, collaboration, sustainability and digital innovation. 

The show remains a significant opportunity for many players to showcase robust enterprise solutions as we move through a year of intense transition. For us at Software AG, we will continue to reiterate the message of simplifying the connected world with data at its core and the need for organisations to be able to extract complexities and build sustainable business models that drive transformational growth, through a robust digital backbone. Our promise is to create not just economic value but drive community values too. 

The convergence of so many stakeholders under one roof is very promising, and we expect a major boost through GITEX Global this year too.  We are eagerly looking forward to lots more conversations, interactions and partnerships at this year’s show

What is the significance of Gitex for your Middle presence?

As outlined above, it is the most strategic platform for the technology industry in the region. Our participation once again this year, our anchor event for the year; is a result of the company’s year-on-year success at the show. The platform enables us to empower entities to simplify the truly connected enterprise where systems integrate more seamlessly, technology connects more effectively, and processes run effortlessly enabling information and insights to flow more freely.

Where can attendees find you at the event?

Software AG will be present at the central concourse, in Hall 6 – Booth B1, showcasing their technologies and solution offerings. Software AG’s partners will be hosted at the booth –  TSME is the premier sponsor, followed by Blackstone, Emircom, Exponentia Global/ INEXAL, Mindware, Palmira, Savangard, Vision Valley in the Select Gold category and BMB in the Silver category.