Snapchat launches ‘Lens Creator Rewards’ for AR creators

Snap Inc. has recently launched the ‘Lens Creator Rewards’ program on Snapchat, aiming to foster creativity and reward augmented reality (AR) creators on the platform. This initiative celebrates both established and aspiring creators, offering them financial incentives for developing captivating AR Lenses regularly.

The program seeks to highlight the most imaginative Lenses that allow Snapchatters to express themselves and have fun with their friends. From unique looks and try-ons to mesmerizing AR scenes, Lens Creator Rewards acknowledges the impact of these creations on the Snapchat community.

Each month, a lens creator can win up to USD 7,200 for their top-performing lens in countries like the United States, India, and Mexico. The program is open to current and new Lens Studio community members from approximately 40 countries, including the UAE and Saudi Arabia. Snap Inc. believes in cultivating authentic relationships and real influence, enabling creators to develop their skills and grow their businesses.

The Lens Creator Rewards program will particularly benefit AR Creators in the region, where Saudi Arabia, India, and the United States are among the top five markets for community engagement with Lenses. This initiative underscores Snapchat’s commitment to supporting and providing opportunities for creators who inspire the community through their creativity and imagination.

With a significant number of Snapchat users in the MENA region interacting with Lenses daily, the Lens Creator Rewards program adds a fun dimension to Snapchat’s efforts to support AR Creators in the area. By introducing monetization and audience growth opportunities, Snapchat provides a creator-friendly platform that fosters the future of content. Presently, Snapchat boasts a global community of over 300,000 AR creators, developers, and teams who have collectively created more than 3 million Lenses, generating over 5 trillion views from Snapchatters worldwide.