Snapchat has announced a significant boost for brands by unveiling Sprinklr (NYSE: CXM) as the first partner to support Public Profiles for Businesses. This collaboration allows brands to manage both organic and paid Snapchat content seamlessly in one place through the Sprinklr Marketing platform.
Sprinklr, known for its unified customer experience management (Unified-CXM) solutions, now enables brands to post Snapchat Stories, publish Spotlight Content, and promote organic content with ads, all within the same platform. This integration promises to save time and reduce costs while engaging Snapchat’s powerful audience of Gen Z and Millennials.
“Snapchat is built around authentic connections with real friends and family, making it a natural fit for brands aiming to build customer loyalty,” said Patrick Harris, President of Americas at Snap Inc. “Our expanded partnership with Sprinklr will enhance our ability to help brands find success on Snapchat, driving awareness, engagement, and meaningful business results.”
“With hundreds of millions of daily active users, Snapchat is an essential platform for reaching consumers with significant buying power,” said Ragy Thomas, Sprinklr Founder and Co-CEO. “The most crucial step brands can take to optimize their Snapchat content is managing it in a unified platform. Sprinklr’s AI-powered platform allows brands to plan, execute, and measure both organic and paid strategies, creating engaging customer experiences on Snapchat.”
Snapchat, with over 800 million monthly active users, reaches more than 90 percent of 13- to 24-year-olds in over 25 countries. Brands looking to tap into this powerful audience are encouraged to have a Public Profile, providing a permanent home on Snapchat for discovery, subscriber growth, customer attraction, and product sales.
Since 2016, brands have managed Snapchat Ads within the Sprinklr platform. With the integration of Public Profiles, Sprinklr aims to help its customers achieve significant benefits:
– Save Time and Reduce Costs: Manage publishing and reporting for multiple Public Profiles in one platform, ensuring full visibility into performance across various brands.
– Mitigate Risk: Ensure content aligns with brand guidelines using Sprinklr’s AI-powered content approval paths and message compliance scoring.
– Achieve Omnichannel Insight: Integrate all social media channels and customer touchpoints in Sprinklr for a holistic view of customer activities, driving consistent and personalized interactions.
By partnering with Sprinklr, Snapchat enhances its platform’s capabilities, providing brands with streamlined management and impactful engagement with a highly influential audience.
