Snowflake opens Middle East headquarters in Dubai

Snowflake has announced the opening of its regional headquarters in Dubai, United Arab Emirates. The Middle East, Turkey, and Africa (META) launch is intended to build ties with regional partners and customers while also signaling the company’s clear commitment to assisting organizations in maximizing the value of data across the area.

Customers use the Data Cloud to unite siloed data, discover and securely share data, and execute diverse analytic workloads. Snowflake’s platform is a cloud-native powerhouse of business intelligence capabilities, including data warehousing, data lakes, data engineering, data science, data application development, and data sharing, delivering insights to organizations that supercharge their digital transformation journeys.

“With Snowflake, every company can be a data-driven enterprise,” Mohamed said.

He added, “Today’s innovators want to move from managing their data to harnessing it, so we offer a powerful cloud-native, scalable, and reliable platform with elastic performance capabilities that automate the mundane and allows stakeholders to farm actionable insights.”

He also said, “Already, we are seeing major organizations in the region adding value for stakeholders and customers using our platform – brands like Emaar, PropertyFinder, Kitopi, Mondia, ArabyAds, and some of the major Middle Eastern airlines.”

Mohamed Zouari, an industry veteran, has been named Regional Manager for META and will be at the helm of the company’s expansion as it adds important personnel to positions including Account Executive, Sales Engineer, Field Marketing Manager, Partner Manager, and Sales Development. Mohamed got his Master’s in Engineering from École Centrale de Lyon, one of France’s most respected graduate schools. He joined Snowflake at the end of 2018 to spearhead regional expansion after a number of jobs in application management, business development, and sales with well-known brands such as AXA, Logica, and Hewlett Packard Enterprise.

Mohamed’s regional strategy for Snowflake focuses on local and global systems integrators developing data strategies and platforms that exploit the Data Cloud’s capabilities. His primary industry emphasis areas are retail, finance, media, gambling, fintech, insurance, healthcare, oil and gas, and the public sector. The opening of Snowflake’s regional office will be supplemented by the construction of a local cloud deployment zone in the coming months, which will cater to customers seeking to keep their data in the UAE.

“Our channel partners have always been more than just resellers,” said Mohamed.

He also commented, “Their ability to add value enhances our platform and unlocks its value for a wider range of use cases. That is the power of the channel, and we will stand with our partners and support them at every turn as we take this journey together.”

Customers benefit from almost limitless capacity while only paying for the resources they use thanks to Snowflake’s flexible, per-second pricing. This allows businesses to scale their business intelligence, analytics, and data science capabilities in a predictable and secure manner.

“Snowflake enables organisations to unlock the value of their data,” Mohamed added.

He also said , “Governments, for example, can build a connected network where all public-sector entities can retain ownership of their individual data and use cases while simultaneously and instantly sharing with fellow departments to unleash cross entity insights. Snowflake’s architecture and pricing model have been designed to ensure that the modern enterprise is limited only by the collective imagination of its people.”