8 November 2024, Fri |
8:44 PM
Software AG, based in Frankfurt, is making a return to GITEX Global, showcasing its expertise in establishing interconnected enterprises through a robust integration platform designed to facilitate seamless connections across devices and platforms. With a longstanding history as a trusted partner for leading brands for over half a century, Software AG aims to advance enterprise integration within the technology landscape with a significant announcement at GITEX Global this year. This innovation aims to empower enterprises with effortless connectivity, marking a noteworthy advancement in achieving integration.
During the event, Software AG will redefine integration’s role by highlighting its expertise in powering connected urban ecosystems. This includes demonstrating seamless collaboration that plays a pivotal role in creating a more sustainable world powered by data. Demonstrations at their booth will encompass various use cases, such as remote condition monitoring, logistics optimization, sustainability initiatives, connected city solutions, modernized airport systems, and more, showcasing the versatility of Software AG’s enterprise integration capabilities. These demonstrations illustrate unified experiences on a single platform, streamlining complexity for cities and industries.
The booth will also feature prototypes presented by three finalist teams of the Future Disruptors Program, now in its fourth iteration. These innovations, utilizing established and emerging technologies, are designed to spark new ideas and concepts contributing to sustainable urban living. This student initiative by Software AG fosters hands-on learning and offers a platform for these innovators to showcase their creations at GITEX Global, a prestigious tech event. This year’s finalists, representing American University in Dubai, Canadian University Dubai, and American University of Sharjah, have developed prototypes addressing mine safety, urban AgriTech, and aquatic algae detection. Visitors will gain insights into how the future workforce can drive business transformation anchored on Environmental, Social, and Governance (ESG) principles. The gala event announcing the winner will be attended by distinguished guests and esteemed jury members representing government and non-government organizations.
Rami Kichli, Senior Vice President, Middle East & Turkiye, Software AG, commented, “With the global demand for seamless data and application integration on the rise, the need for fully integrated enterprises is accelerating. Organizations are striving for smarter business decisions and improved customer experiences. However, navigating the complexities of systems, clouds, and geographies can pose challenges. At Software AG, we aim to simplify this intricate IT landscape, enabling customers to unlock value from their data in today’s hybrid, multi-cloud enterprise environment.”
GITEX serves as a platform to showcase Software AG’s expertise and transformative innovations, set to reshape business practices for positive outcomes. Additionally, the student prototypes created and showcased through the Future Disruptors Program offer fresh perspectives and valuable lessons for the corporate world.
Over the past year, Software AG has supported government entities, utilities, oil & gas firms, and financial institutions in their digital transformation journeys across the UAE, KSA, Egypt, Turkey, and the broader MET region, achieving consistent business growth. The newly established near-shore office in Egypt enhances accessibility and provides technical support to regional customers. Located at GITEX Global in Hall 6 – Booth B1, Software AG will also host partners, including Platinum Sponsor Technology Strategies Middle East (TSME) and Platinum IoT Sponsor Vision Valley. Gold Sponsors Alpha Data, FITS Consulting, Savangard, Palmira, and Silver Sponsors Blackstone, Future Technology Systems Company, and Emircom will also participate in this endeavor.
