Sony MEA unveils its X90H HDR Full Array LED TV series

Responding to the rapid growth of gaming in the region, Sony Middle East & Africa has pitched its X90H HDR Full Array LED TV series as a great companion piece to the forthcoming next generation consoles. The X90Hmid-range TV offers a compelling mix of Sony’s signature picture quality, ingenious sound design and ease of use in four screen sizes: 85”, 75”, 65” and 55”.

“Research shows the GCC gaming market is expanding exponentially and is estimated to be worth USD821 million by 2021,” highlighted Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa. “As we get ready to welcome the upcoming next generation gaming consoles, the X90H series is the perfect solution to meet all home entertainment needs – not only does it deliver a cutting-edge gaming experience but also a rich, immersive streaming and broadcast viewing experience, all in a single screen.”

The X90H series supports 4K 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance. The X90H TVs also incorporate Sony’s premium Full-Array Local Dimming and Boosting technology, which dynamically changes the light levels in sections of the screen depending on the content, resulting in a dramatic increase in contrast and brightness.

As the screen size gets larger, motion blur can be noticed – especially in fast-moving scenes such as football games. The X90H series resolves this issue by using Sony’s X-Motion Clarity™ technology, which utilises Sony’s proprietary direct LED local dimming and backlight boosting algorithm to control the brightness and optimise its duration. Therefore, even fast-moving content – such as in sports and fast action scenes –looks sharp, bright and clear with virtually no loss in brightness.

In the sound department, the X90H series TVs come equipped with Acoustic Multi-Audio™ (in 65” models and above), which includes two sound positioning tweeters at the back of the TV that enable sound to follow the action on the screen for a truly immersive experience. Additionally, designed to complement the sound quality and slimness of the TV with its unique new shape, Sony’s X-Balanced Speaker drives movies and music with clear sound.

The X90H TVs continue to deliver a superior streaming experience with Netflix Calibrated Mode – specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the director’s vision and intent are faithfully preserved.

The X90H line-up features Android TV™ with Google Play Store and Chromecast built-in, which offers users easy access to content, services and devices via its extensive platform.

Sony’s original user interface menus and voice controls are also enhanced for better daily use. Apple® AirPlay® 2 users can stream movies, music, games and photos to their television right from their iPhone®, iPad® or Mac®. The Apple HomeKit™ technology provides an easy, secure way for users to control their television from their iPhone®, iPad® or Mac®.